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Show I BREAKFAST FOOD PLANT IN OGDEN. The cereal factory to be erected In Ogden gives promise of being an important addition to the city's manufacturing manu-facturing Interests. The company conies to, Ogden asking, as we understand, under-stand, nothing more than a square deal in the purchase of a site and a friendly co-operation from merchant pud consumer. The promoters are buying the ground on which tho plant js to be erected and are subscribing approximately $100,000 to be put Into buildings and machinery. .That is suftlclcnt evidence of good faith to inspire this community with a belief In the future of tho undertaking. We arc informed that tralnloads of these cereal breakfast foods come into Ulah each year, much ot which undoubtedly Is distributed to our neighbors on the north, east and west. The statement Is made that Salt Lake, last year, imported sixty carloads of breakfast foods from one eastern factory. fac-tory. All this drain on Utah's purchasing pur-chasing power should he stopped, if possible, and tho Ogden factory offers of-fers a means to that end. The factory, of course." cannot be a success unless the people stand back of the enterprise. Much will depcud on the management. That goes without with-out saying. There must be publicity publici-ty In the right direction; there must be advertising of the persuasive kind that has caused millions of Americans to sit down to breakfasts which the "United States government experts declare de-clare to be not much more nourishing than a third of a bowl of the old- fashioned mush and "'milk on which j tho earlier generations of Americans did their morning labor. Battle Creek, Michigan, has been built up by these Mireakfast food fac- torles, and that thriving city is an j example of what can bo done by i the upbuilding of a cereal- factory. With but a very small proportionate success, the local plant could add 1 two or three thousand in population ; t.o Ogden. |