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Show iC - : iC i o Take No Chances- 5 Buy Known Quality '0 You have no excuse for buying "a cat in the bag" today. Those l() i who take a chance with "some thing Just as good" invariably get 5 "something worse." Advertising eliminates risk. Itj . has placed business on a high lO plane No longer need the buyer beware. Merchants and manufac IT- turers both realize that the square deal Is their moat valuable asset. They must not only make customers, custom-ers, but must keep them. Bear this in rnlnd when you read the advertisements in THK STANDARD. The manufacturer, who advertises continuously and 4 I i persistently i could not afford to do so unless his goods were BUCfa j to make customers and keep them. He Invites you. through his advertising, adver-tising, to test hl6 sincerity, kuow- ing that one trial will make you a permanent customer You take no chances in purchasing purchas-ing products advertised in THE STANDARD Lac h advertisement I carries an unwritten guarantee of honest quality and honest price, Read the STANDARD'S advertise ments closely and constantly every day and ket-p in tomb with the best to be had from the most reputable rep-utable dealers In this cit5 |