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Show I THIS TALK IS FOR YOU, MR. MERCHANT The manufacturer who puts his Koods on vour shelves and counters I and then helps you sell these goods by advertising VOIR 1 STORK as the place to buy them deserves your heart' support and co-operation You know as well as we do thai the onlv really efficient way to create actual demand on ojr store for there poods is througb the medium or the dally newspa- i KTB When a manufacturer uses the newspapers that your customers read to tell these customers that you sell his product he Is working for you, and you should help him I all you can by pushing his coeds and meeting the demand nl least half way . Hut when a manufacturer tries to toll you that a "General pjihllc-It," pjihllc-It," ad vertisemenl addressed to A the people of North America will benellt your business, set him j right Show him that the onl.' kind 'of adverthinc: that will help jou Is th advertising that Is addressed ad-dressed to the people of this elty Show him that the dally newspa-por newspa-por offers the on.-v efficient wav of talking to E BRYBODY. Show him that he cannot help himself unless he helps you. |