Show 4 AN HONEST POLICY FOR NEWSPAPERS Morning Examiner The question ofen often arIses In every section of tine tho country as to what lie trUl rune status of I a newspaper Is regard regardIng lag Ing Its poll policy Advertisers In man ninny Instances contend that the they contribute most to the support of the paper and that lint tine the should have something to todo IC do wIth tine dictation of the papers policy On ho other hand the sub subscribers subscribers scribers la lay claIm to the greatest patronage to the paper and say sar that were it not for tine the list St there be no advertIser advertisers hence the should dictate tine the polio Our humble Is that lint ur no mo on one but bunt the he managers of the paper should Is its policy and that tine tho mann man management must reap the results as the thc come whether good 0 on bail bail I If the head hond work vori of the is maull ally and the poley policy fals fails to please a or of orthe tine the advertisers or on the enterprise o mis be 10 marked as a failure while on the tho other oilier hand i if the policy meets the lp up proal of the tho reading and aind advertising pulle public then success crown the en cn It 1 is record recorded ell that within the lie last few months the New York Inns has sacrificed in advertising from inc firm of R R H 11 Mac Macy Co of New something like because It claImed tue tho right to dictate Is its own policy The Tho Horld Herald refused to permIt the Iho big firm to to direct in alY all way war shapo or form the policy of the lie paper and tIne tho altitude o of tine the Herld has In most every instance been heen upheld and acquiesced In by b pretty nearl al all tine tho largo iange advertising g con cems of the tho country Melville ie R a Stone head or of tine the Asso Press the greatest news sath gath association of the tho world is quoted as the tho Herald whIch means his support to ever other paper panel or of like stamina In lie followIng language I 1 heartIly agree wIth ho attitude of the Herald In maintaining the in independence dependence of is its editorial one and news columns free from h ly atler Users The first duty duh of a daily daliy news newspaper newspaper paper to lo its Hs readers and aind I it can he be successful in the long run only If II it itis is loyal loal to those readers If Is Its news and editorial columns are to ho he gO gov governed ered 1 iv the wishes or whims of Is Its advertisers rs such loyalty Is obviously impossible But It does not slop here thero I IL 15 i equally In the lie interest of every legit unto advertiser that mat such an lade Inde Independence should be maintained A newspaper which departs from tie the ox of is its honest con in Is its editorial columns which o on departs from strict accuracy In Its news col cel ceases to le be an pro pre In the of ls is Iture And when a ceases to tobe lc be Is its advertising Is also ahm seriously injured red No hadn of tho business can doul doubt that lint tine tho best bOHt ad adI advertisement Is In that newspaper I which has the lie confidence of Is its read readers ers ens No can maintain tine tho confidence of its reador it treats them And tim tho Integ rl nit Of Is it news and edItorial col In lag Is essential to such square deal dealIn Inn In tine the conduct of a newspaper ov overy o cry ery should he be us as such so that lint may know hat he Is readIng au an advertIse uncut ment on 01 reading the Inc news nes or reading j an editorIal arid and should never neer be con can In respect of It This is the tho only safe course and the only lne line of conduct which wil command public CL Tine Tho temptation to n a nos aper to debauch Is its columns for mono Is var cry great anti and the Now New York Herald Horald Is to tobe tobe be for having set Its Ils taco faco against al all such Its ox ex amplo wil will bo be helpful to eveny news newspaper paper countr ane and legitimate In the tho |