Show t t Sl f I t tI s s m ii s I r- r va AF Amazing Success of Some of England England's Bluest ll l j H esses in Designing and Making v H H r Gowns and Mats Hats for T Their heir Friends Friend s in in inOn Ib B H H HK v K EX B On the left the Hon Mrs Richard Norton who is London London's H managing a movie theater while H Bl l V waiting for a favorable 1 N l opportunity inthe in F II H Set Seti L t millinery line i r Smart S HU 5 BR ir i r SHiI HH ff iJES S S SHi B 3 I H ii r 4 I 4 il Hl i iI I 4 7 j Ml B Lt kt S e J g AaI y Aa I Ii I i i i l i iii F iS r J B i I iJ I k i 1 HiSk 1 Hi q j Sk y Jyl K i c t t-t t i B r BL y y y 1 B Bs M Ma a s P B y Lady Sf i wi H 1 8 F B Bingham v y 1 i i r in her shop K Ht y 3 j B 3 1 in London's E t i BB Lx i l aY G b t k West Vest End trying tel JC H Mfr a hat of her own design on one oner r r- H c s 's of her titled customers r LONDON TT nM EI EING G at last last numerous enough to toI B BEI BEING constitute a special lal class the titled dressmakers of London have recently taken to holding holdine their own fash fash- fashion fash- fash fashion fashion ion exhibits and dress parades andare and are competing openly with plebeian rivals for the favor of the buying public In that rivalry they are using all the advantages that are theirs by reason of noble or at least gentle birth as wit wit- witness wit wit- witness ness the recent fashion show at Devon Devonshire shire House Among the exhibitors were the Vis Via countess Falkland Lady Angela Forbes Lady Charles Chlrles Townshend Lady Muriel Willoughby England's haughtiest peeresses attended attended at- at tended nd and the results to date have been highly gratifying to Englishwomen English women who have gone into trade Women of title have achieved an amazing success in all sorts of business enterprises particularly in fashion shops and constitute a real menace to the prosperity of shopkeepers of com mon birth The beautiful Lady Cheetham is one of three distinguished women who run the thc Marion Lambert Shop in Queen Street It is one of the smartest cloak and gown shops in Europe Lady Cheet Cheet- Cheetham Cheetham Cheetham ham is the daughter of M former ormer Russian Ambassador to Rome She has the true Russians Russian's temperament and love of color She delights to de- de desIgn design de design sign gowns JIS and cloaks in the weird but fascinating color sch schemes mes no other mo mo- mo modiste diste would ever think of Lady Victor Paget who keeps shop in Grafton Street is one of those titled ladies who did not go into trade because she needed the money She has plenty When a reporter called at her her home she was in hi bed bcd but was Interviewed through a third person perison and said eaid she ahe went into business because everybody was doing it it To do nothing but be ornamental Is like wearing wearing getting last last seasons season's frock rock she Ehe added added Its getting to be bo conventional to go to work Quito Quite a good convention too Lady Bingham another blue blooded blue modiste and milliner who trades under name of Rose Berlin Bertin Berti is i considered one of the cleverest Sho She made hats hate for forthe forthe forthe the Sp Spain ln when tho the Quen vis via visited London recently recently- Still more re- re recently recently Gently she outfitted the Honorable Mrs Gilmour chosen U as the tho companion of the Duchess of York on her er trip to Austra Austra- Australia Australia Australia lia And of course when her niece Lady Barbara Bingham was married Lady Bingham made the trousseau and kept the profits in the family The Falkland Is In some ways the most interesting of the titled tilled women now In trade Wife of f a Scottish peer she opened her shop In Brompton Arcade to make money and also to accommodate women of high hith degree and low incomes who find the dress problem a serious one 1 Until w women men of bf 1 f our class turned shopkeepers the big shops were organ ortan organized tied to serve the great prosperous mid middle dIe dle class the she says Hardly anywhere In London was A there a shop where a woman of ot taste and nd limited means such as a member of the impoverished nobility could buy a gown of the right sort without paying a huge I i I I IJ J I v VV hLady A i Lady Gordon Duff the first fint of England's titled women to enter trade as al a creator and merchandiser diser dicer of fashionable gowns gowns price I cater to such trade such trade Most of it comes from my own circle My acquaintances tance have faith in my taste The had another reason for or setting up shop It gives her an ex- ex ex excuse cuse cuso when the she withes wishes wi hes to dodge a social business engagement On On the whole she finds business more interesting and less wear wear- wearing wearing ing than society Ledy Angela Forbes daughter of the Earl of Rosalyn Roaslyn who was tha thoV enfant terrible of society has settled down and and a gown shop which for tor some unknown reason she palls calls the tho Peter R Rabbit Lady Muriel Willoughby is the only titled woman to run a shop childrens children's for childrens clothes She finds the de- de do signing of such luch clothes much more more in- in interesting in interesting than the planning of clothes for ups grown-ups One Ono of ot tho very few titled Americans in England to go into business is Lady Henry formerly a Lewisohn of df f New NewYork NewYork NewYork York Not only is she the proprietor of the tho smart shop she has fash- fash fashion fash tuh fashion ion shows every now and then at her beautiful ul Carlton Gardens home When he was at the height of his power Lady henry was ono one of the closest friends ot of Lloyd George r w wo o Sy Syu u S- S Sa a mainly because o of her name A disagree disagree- disagreement disagreement I ment meat arose later She was discharged v and certain petty charges were made madel l S J 4 against her Just recently Mrs Pitt Fox won her V e suit for back salary against the firm Y r plus pounds for dam dam- damages damages ages She has allied herself with another an- an another r 4 other firm and her following is remaining faithful to her Lady Fortescue whose husband was Librarian to the King until a little while F ago was once the owner of Cintra a aS stylish dress shop and has since become a consulting specialist in what she calls means to beautify she 1 explains I am willing to advise on a anything from rom the beauty standpoint standpoint- your our skin your hair your dresses your yourS our voice your home your husband if you have one Im I'm alone in the field Princess Lobanov sister of Lady Egerton is manager of the tho London branch of Paul Caret of Paris and LenS Lendon Lon Len London don and has an interest in the business S We make most of the gowns worn bythe bythe by the worlds world's two most fashionable queens the Princess says I mean the Queen of Rumania and the Queen ot of Spain We make for members of British Brit Brit- British British ish royalty too Princess too Princess Mary and Princess non Louise non My sister Lady Egerton revived the ancient embroidery industry of Rhodes which was becoming a lost art and the beauty of the work appeals to women of highly cultivated tastes We decided to go into trade because we were so successful during the wari war i y selling felling bonds and working for tor the he Hoover Fund Fund Neither my sister n nor nor myself myself is an expert designer Gs designer but we wo know where to find them 1 The Princess and her hery herk T k sister Elster have their as as- as i as-i 04 young women of their own caste so 80 that they arc con con- constantly conc constantly c training up a as s- s small army of aristo aristo- crate cratie girls who plan to toI tak take their place in inNot x rade orade Not all 1111 the noble dressmakers of the tho West End are arc are women by the way one of the most success successful ul being G George cor g 0 Fitzgeorge n grandson andson of the tho Duke Princess of the Russian imperial fam f am of g Cambridge II and andily n d ily andily who assists the Baroness Baronets de Stockel a fas fas- fas cousin If t the King fling Irishwoman Irish woman in the management of his Ilis store called one of London London's known best-known dressmaking The Paris Trades establishments is b opposite the tho new ne a Some of the ladles ladies in trade have from time to time engaged in legal warS war faro faro with tho the more orthodox commercial houses and seldom have they come off second best There was the sensational lawsuit of Mrs Fox Pitt tracing descent back to two famous Prime Ministers against the house of gown designers Under the name of Elspeth Phelps she had had considerable success and when she sold out to she was retained by bythe bythe bythe the purchasing firm at a large salary w George tells interviewers that he ac- ac actually actually ac actually had to take up some some sort of busi busi- business business ness to keep going Paris Trades Is Isa isa isa a quaint and curious place with tiny portholes Instead of windows so if one wants to see the beautiful models one oae must go inside Mr is probably correct in saying saing he needs the money for or ho he is fond of the good things of life and it takes money to get them Almost every night after closing ng time you may fwd find George over at Chez Ches Victors Victor's one of Cc 2121 or rests tun Ins IDe T Oar fir v ee eesI sI Y ATiL ATiLA A b the smartest and costliest costliest of ot the the he night clubs so you you may guess the store is b doing niC nicely ly N Probably the most popular mo- mo modiste's mo modiste's diste's shop in r London is that conducted under the firm name of Francois Duet v by the Baroness do de Stockel and the Princess V S Baroness de deI d I Stock Stockel is an Irish Irish woman and the Princess is of the the lite Russian i im imperial n- n penal t family 11 m 11 y Th Ur If- If sort of salon at which tea sand sandwiches wishes and cock cock- cock tails taUs are served quite as if it they were in their own rooms drawing-rooms There are an always receptions there Instead of bridge there are dross dress parades Those whose presence or trade is not desired are discouraged politely but firmly l For Fora Fora or ora a Ion long lone time now the gatherings gathering'S at nt Duret Durets Duret's on an exhibition afternoon have hove been among the most exclusive you could find in London Business has grown at a dizzying rat rate admits the Baroness who discovered that what way was lacking lacking-in lacking in trade was that refined social atmos atmos- atmos phero They number among their clients the Queen of Norway the ex- ex Queen of Greece Princess Marie Maria of Greece and Princess Victoria All because wo we had the tho originality to see seo a future for the first shop in London to acquire a social cachet say the two noble in chorus M f A mannequin in the em employ ploy of Lady Egerton wearing the tha giraffe skin coat which her ladyship recently designed and made for one of her severa sev several era eral royal patrons Queen Beatrice of Spain 55 In view of all this business enterprise in Ia high places it u is interesting to note noto that Lady Gordon Duff the famous Lu Lq Ln cile cite cile has returned to dress dressmaking u making after suc sue succumbing succumbing to the lure of the tho mo- mo motion mo motion tion ton pictures picture for fora fora fora a while Lady Duff Gor don was the plo pie veer of the titled g into trade and she did so 80 at a time when her title alone was wasa a a guarantee of financial success Recently shoo sho entered into an arrange meat ment with Reville dressmaker to Queen Mary and the tho most roost famous gown designer de de- designer de designer signer in England by which both will profit Like many of these artistic male males Reville is no business man and not so long ago lost his business being forbidden by tho the court to use his on-n on name for or trade purposes again Sensing the tha possibilities Lady Duff Cordon opened a little place nl nt No 50 Grosvenor Street made her arrAngement with Reville and he ha began to create gowns there Of Ot course his name is not Dot noton noton on the door He lIe is never mentioned in inthe Inthe inthe the literature But the world that matters mattera knows hes he's there and Reville Roville Is Reville whether he foiled failed or not Titled ladies and newly rich ones with the price Lucile demands have beaten a track to the door and the place is prospering 1 I I II f |