Show WHO'S lOS WHO IN MILLING GEORGE GEORGE-G GEORGE GEORGE-G BARBER BARBERi CHAIR CHAIRMAN AN THE TUE CONTINENTAL CORPORATION By The Southwestern Miller Biographer This Is a world ot of leaders loaders What wit will the leaders do What Influence ence Ill ill they exercise over as na associates and In turn upon the of o which they are arc n a apart part In In the til answer to these Questions the tho key to the future trends In tn nearly all nil fields of hu- hu human human hu human man or In nil all society may maybe mayb be discovered True no one on leader controls no one on Is I the complete not master not even en the one Who tho Is honor honored d as the nations nation's chief eX executive ex But Dut each leader sets cx- cx ex precedents and thos Inspires Immediately around aroundhim aroundhim aroundhim him nn and many others other besides Hence fence the tho d deep p healthy interest which Is everywhere e apparent In Inthe Inthe the leaders leader On who l Is naturally naturally alt ally the th subject or of much attention Is George Garfield Barber who as chairman of ot the th board of at the Continental Baking Corporation Is the leader of the largest cst baking corporation In America O nr HAIs RU 0 01 or os One cannot appreciate the ho cx- cx ex extent tent of Mr Barbers Barber's leadership without some knowledge kno ledge of the salient fact and figures figure of at the Continental Baking Corporation After Arter all cli all Institutions small o olarte ot at large larte all movements movement rest UDon the men and women responsible for them It ft is well ivell therefore to note first that the bakery of at which Mr Barber Darber Is the leader has a staff of on Its payrolls Many have hav never Or seen him but all nil feel his leadership through Immediate superiors superior and through a pamphlet containing which he first expressed be- be before be he before fore foro a gathering Catherine of of Pacific Coast and Rocky Cocky Mountain executives and of ot the Continental cl corporation There Thre Is a significant tItle to this ThIO pamphlet This Bul BuI- BuI Bu ness l-ness ocas nellS of cf Ours Ours The Tho Continental operates 99 i bakeries In 83 ot of 30 states ot of o the th United States and 9 i In Canada a total of In 1025 1921 Its It bread production was pounds cake units Its plants extend from CalifornIa to New York Tork and from Texas to Massachusetts The Th Ca nadian plants are arc In the tb pro prof of at o Ontario and Quebec The r capital exceeds exceeds on the tho basis buls of current Stock Ex- Ex Exchange chance Ex-chance change quotations TilT TIlE n LIt BUYING Occasionally one hears a are re remark re- re remark mark In the tho milling Industry to the effect that there Is something providential about the Conti Conti- Continental's flour buying This has hns Its origin In the tho excellent market Judgment of ot Its purchasing Ind operating unit un t which Is conducted under the tho th name Dame ot of o ithe the Corporation with M Leo Lee Marshall as president and M L Livingston president ot of the Con Con- Continental Continental as general manager Elsewhere In the In- In Industry industry In Industry misgivings as to the Con Con- Continental's Continental's purposes and h have been and are still stIlt being cir cir- circulated circulated cir circulated However tho the fact tact reo re- remains re remains mains that It Is a creation or 0 humans caterIng c to humans and subject to all the th laws law of at of nature It has hils Its aspirations and disappointments disappointments disappointments It Is not Infallible It recognizes its inter inter dependence dependence and that It must maintain dence U 1 AU and l good A will U AU vv bv AND omEns L IN MIND Thus Thu In the pamphlet This Business of ot Ours Mr Barber Is Ison ison Ison on record as saying In our business we cannot op- op op operate crate erate without buildings machin machinery ery cry automobiles etc but as im- im important Im Important as these thes Items are arc they cannot be b used unless we have hav an organization ot of men and women todo to todo do doit It It s I This statement was not prompt prompt- prompted ed alone by Mr Barbers Barber's thought of the Continentals Continental's army ot of 12 1 1000 12 workers Thousands of ot others engaged In producing the Ingredients which his corporation reo re- requires re requires quires were In his mind Without making direct refer refer- reference reference reference ence to the Interdependence inter of Individuals groups and the world In general Mr Barber Darber said re- re re of his attitude toward mill mill- millers millera millers ers era We Wo want to treat the th millerS as fairly airly as we want the th buying public to treat us Unless the tho miller Is I successful we cannot hope to succeed to the th point we should Only by succeeding succeeding- wo we recognize can the milling Indus- Indus I try be encouraged to concentrate more upon the problem of ot Insuring I ing greater uniformity In flour Such uniformity Is indispensable to the successful outcome of t our efforts to increase bread consumption consumption tion lion I TIlE TH DI Mr Barbers Barber's position on a SUb SUb- SUbject subject sub subject that is s perhaps at the tho fore tore forefront front of at curre current nt economic discus discus- discussion I slon competition sion competition for business business- business Is I best disclosed by recent devel developments 18 In the th appointment of ot Henry Stude as a president of the Ameri Amen American American can Bakers AssocIation under conditions which will permit him to devote oto all of at his time to that body tho Continental has Indicated indicated indicated ed its full approval al Mr Stude's work will be b primarily to Im- Im Improve prove pro trade conditions within the baking Industry or to foster healthy competition I am enthusiastic over the th service Ice erv-Ice Ice which the tho th American Bakers Association lies has Instituted with the object of beUf bettering bett trade condi condl- condition tion and equally enthusiastic over the th choice of Mr Stud Stude as the guiding genius In that under under- undertaking undertakinG taking Mr lr Barber paid ld soon after atler the Chicago meeting that named the Texas Texa baker as the th a- a as association's president I regard Mr Ir Stude as liS a baker of constructive tive tho policies who Is deeply Inter Inter- Interested interested Interested ested In the welfare of ot the baking stry Industry lie He hould should do much to- to toward to toward ward raising the tho tl le o of the In- In Industry Industry In Industry And he be h will not want for tor operation co-operation from our organization tion More Mor than a year ago o address address- addressing Ine ss Ing a a convention of the tho th New Mr arK t ers Barber told the baker bak assembled that we w are ar all together In one boat of public service Each of our ac actions lons either helps or In- In InJure injure In Jure all of o us For my part I propose to shape my actions so IlO that no adverse results will low lol-low low for any baker GAINS FRO FROM I WIVES HOUSE WIVES Commercial baking In his es- es estimation estimation es estimation has before It Immense possibilities of ot growth With such auch an outlook It should proceed along constructive lines In Its competition The Th Con Con- ContInental Con Continental Is aggressive In seeking more and more moro bread and cake business but Mr Barber points out that Its iti efforts are directed mainly at th the housewives to In Indue in- in induce due duce duco them to Rive gIve up more mor and more home homo baking Some Somo Som months month ago the th Conti Conti- Continental Continental Continental Baking Corporation which has a statistical bureau of Its It own to compile and to analyze vail vari vailous various ous trade statistics found after atter a survey that 36 3 per cent of the flour sold In the th United States went to commercial bakeries My hope hope of the tho th future or possibly I should allude to it as my dream of the tho future Is the tho development ot of ofa a demand for or the products of et t ali alt all of ot the tho th commer commer- commercial commercial cial of the country which will Increase their flour require require- requirements requirements ments to T cr r cent of ot ago sales salts of mills Mr Bar Bar- Barber her ber said If It the th bakers of ot the United States State added to their pres- pres present pres present ent trade a demand equal to one one one- one half halt half of ot the tho th bread and cake cak still baited In homes the present ca- ca capacity ca capacity of bakeries would prove In ln- ln WATCH W OVERPRODUCTION OVER OYER PRODUCTION v To divert divett more baking from homes to commercial plants Mr Barber recognizes that quality products must be bo supplied The output of at o every Continental plant plantIs plantis plantIs Is constantly being scored and graded by Its production depart depart- department department ment All MI of at th the materials used are tested laboratories being maintained In New York City and andIn andin andin In Kansa City A constant check checkIs checkIs Is kept on the sales of ot every plant to determine If It their products are giving satisfaction Of Ot course I there lx Is L no better Indication thana thazia I a gain In IrI sales To make mak certain that the sales are keeping pace with mth the market the actual fig fig- figures fig figures nrc ures on the business at each point are compared with the th findings ot of thorough local surveys survey by the sales promotion department FOR FOB L DEr It I Is the Individual who makes the Impression that gives elves form torm to tM the attitude of ot the th public toward our business and our products Mr Barber Darber tresses when discuss discuss- ing the tho Continentals Continental's personnel I We Ire inquire first Into the th char char- character character acter of our Other qualities ittes being equal the tho man with willi the thc finest character Is always alwa's our first choice With such r recognition ot of the tho part play In the bust busi bustness business ness It Is not surprising to find In the Continental organization a department devoted to the th up- up up building and the welfare of ot the personnel Henry C Metcalf the theauthor theauthor author of several books on per per- personnel personnel per personnel work and a R former prates prates- professor sor so of ot psychology and economies economics In universities of ot the East Is In charge Only bout About one on per cent ot of the tart staff Is In the th general offices at Madison Madlon Avenue A In New York City No matter their location whether In a city In California or Texas or Iowa or Connecticut or New York the th are arender under s observation I FOR OR AND D STAn STAFFS It IL Is 10 doubtful if any industrial corporatIon his has so comprehensive a personnel department It In Includes a bureau of education tha that instructs executives es to train em em- em scientifically It has a a safety engineer who Is Ii watching over the light the th ventilation the tho heat and the personal hygiene of the Continentals Continental's army Instruction Instruction Instruction tion Is given in In the th science of salesmanship Liberal rewards are offered for suggestions for tor the betterment of the business An may earn carn prizes pries of as much u as a 2000 a year for such suggestions s Mutual understandIng Is encouraged and not least the fruitfulness or hard work is em- em em emphasized This department hu has under way ay the th publication of a monthly magazine to be distributed 11 alt all Y monc Y FIRST nilST WITH I Mr Ill Barber Is a comparativelY young man In iii years but not In Inexperience inexperience Inexperience experience In the th baking Indus indus- industry Industry try He H was born In Pittsburgh March 24 U 1883 the tb son lion of ot George and Christine Barber who came cameto cameto to the th United States from rom Scot Scot- Scotland Scotland Scotland land After leaving lea high school he be followed In the th footsteps of many youths of the th steel city en- en entering en entering the employ of ot the Carnegie Steel Co as an accountant After Arter Artera a brief experience ho he h decided that bread offered greater greater- possibilities and joined the Ward Ward-Mackay bak baking bak- bak ing business In Pittsburgh Later he was as mad made assistant treasurer and auditor ot of o th the Ward Ward Ward-Corby Co In New York Tork City in 1910 lIe He was made secretary and incas treas treasurer of the Ward ard Motor VehIcle Co in 1914 1 14 He H went to Buffalo In 1917 as secretary and treas tress treasurer of at Ward St Ward Vard ard Inc reo es- re remaining there ther until 1923 1123 Then Thenh he joined the th United Bakeries Corporation These ties tics led to his present office ottic In the tho th Continental organization which was Incorporated ted late In 1924 1124 A TRUSTEE 01 OF UNIVERSITY Although Innumerable r responsibilities and tasks are before him Mr Barber approaches each with equanimity Ills His Is a II strong phys phys- physIque phys Ique Ho fe H Is six she feet two Inches In height and weighs pounds There is a tinge ting of at gray In his hair His countenance reflects L health was w Was marn u L Was marn u uto to Miss Isabel Davison Fox rox In 1907 and there thero ther are three daugh daugh- daughters daughter ter and two son ions In the th family the tho youngest being about two years ears old Golf Golt and reading are among his recreations He Ito Is la a member of the th Union League club of New York the th BonnIe Donnie Briar club of New Rochelle the National Town and Country club and tho the Army and Navy club Ho He finds tim time to serve as a member of the th general council of at the Presbyterian church In the th United States and is I a 0 trustee of university Pekin China Chinn LINCOLN HIS niS FAVORITE R CIL The most conspicuous tit f t the few decorations I In 11 his office ottic Is b a large likeness of Abraham Lin Lincoln coin coln It Is framed between of the th humble log cabin In which Lincoln was waa wa born and the won on eon eon- wonderful monument erected In his memory at Washington Lin oln Is the th Barber Darber family's favorite character of ot history His children have access to practically all of at atthe the published literature on Lin- Lin Lincoln Lin Lincoln coln coin whom hom Mr Barber reveres for his achievements and qualities |