Show Ford Says No Business Can Go Forward That T I Grinds Down Industrial Leader Declares Declare Enlarged Buying Power Powen Comes From Paying High Wages Is I Big Factor Behind Great Prosperity in United States By HENRY FORD In In Collaboration Vit with Samuel amu l Cro Crowther er BOR FOlt F Olt hundreds of years cars men have been talking about about the lack of opportunity and the pressing need of dividing up things already in existence Yet each year rear has seen some new kea brought forth and developed and amI with it a whole new series of opportunities until today we V already have have- enough t tested ste 1 ideas ideas- idea which put into practice would take the world out of its sloughs and banish poverty by providing livin livings who who who-ivill will work Only the old outworn notions stand in in the way of these new ideas The world shackles itself blinds its ts eyes ens and thell wonders why it cannot run rim Take Just one a idea idea a little lime Icea In an itself Itself an Idea that anyone an any one might have had but which fell tell tome me mc to that Clop develop that ot of o making makin a small strong strone simple automobile to make It cheaply land and to pay hIgh wages In Its making On Oc- Oc Oc Oe October tober tober I 1908 we w made mado the th first ot of our present type of ot small cars carsOn On June 4 1924 we made th the ten tn millionth Now In l 1926 we are ore In ix our thirteenth million Gm GREAT T GU Tn That Is interesting but perhaps not Important What Is Important Is that from a 11 mere handful of men employed In a shop we have havo grown Into a large ro Industry direct direct- directly directly ly Iy employing more than two hun bun hundred bundred hundred dred thousand men not on one of whom receives less lees than 6 G a day Our dealers and nd service stations employ another two hundred thou thousand sand men But we wo by no means manufacture all that we use Roughly we buy twice a as much as we manufacture and It Is safe to sat to say that two hundred thousand m Illon n are arc employed on our work worle In outside factories This gives elves L a arouch rough total ot of o six hundred thou thou- thousand thousand sand direct and e which means that about three mil million mil mit- million lion men women omen and children get ct their livings out O of ot a 0 single put Into effect only eighteen year rears rear ago aco And this thi does not take take- Into account the beT JulI of ot peo people peo- peo pie Ilo who In someway or other as- as assist as s In tho the distribution altU the of ot theses these cart cars car And And thia one Idea is only luly In Its Its Infancy These rhese figures are given riven not with witt any thought of Lam not talking talking- about a specific person per onor or business I am talking about Ideas And these figures do shoW sho something of what a singia Idea can accomplish These people reo re- require re require quire tood food clothing shoes shoe houses and so on If It they and their families families lies Ilea were brought broucht together In one place and those needed to supply I their wants gathered around them we hould 1 have havea a city Jr larger cl than New York ll JI this has matured In less time than a child matures What hat nonsense It I is 18 to think or speak peak of ot lack of ot opportunity Wedo We Ve Wedo do not know what opportunity Is AND ANI PIONEERS There are ls l's ys two kinds of people In the world world those those who pioneer and those tho who plod The plodders plodder always attack the pion eels eel's They say that tho the have gobbled cobbled up all the opportunity opportunity nit when as a plain matter matler ot of tat fact the have no- no nowhere whereto no where whereto to plod had not the pioneers fIrst cleared the way Think about your work In Ia n the world Did you make mabo your place or did someone make It tor for you start Iho the work you ou are In Inor inor Inor or did someone else Have Hare you you ever e found or made an opportunity opportunity opportunity for yourself or are are- you the tho beneficiary of opportunity which others have made or found T W We TWe n have ha seen the tho rise of ot a tern tem temper tern tern- per which toes does not want opportunities It it want wants the full tull fruits of ity handed to It on a American platter This temper I Is not Arner- Arner ican It Is Imported from lands and by races that have never been able to lo see or use opportunity that have existed on what was civen en them o Now the fact tact Is I that a genera generation lion ago thero were a II thousand men to every opportunity while today there Continued 1 On Page Pae EIght FORD SAYS NO BUSINESS CAN GO FORWARD THAT t GRINDS DOWN m Page PaRC One I are are ar a 11 thousand opportunities for tor every v ry man AffaIrs In this coun coun- country coun- coun country country try have hav changed chanced Just that much However when wh n Industry was growing up opportunities were urn urn- limited lim limited Men saw along Illon one on track and andall all 11 of ot them wanted to get fet on that one track Naturally some som of at them were were er shoved Moved oft off there ther were more anon than than opportunitIes That Is why hy we w had so much cruelty ana and cruelty of ot competition In the theold theold old dy days days- There were not enough of oC the big bit opportunities to Jo go around But Dut with the th coming of oC Indus Indus- Industry try tU a 11 bolo new nw world of of oC op opportunity or- or I unity opened up Think how many doors of or creative activity every In- In Industrial In Industrial advance ance has opened It bas ios turned out through all the fierce competitive lights that no nor roan an could ucc d In his bis own ol oPportunIty opportunity op- op without l many oi n moro more mr opportunities ties than he begin to grasp It Is almost ImpossIble to under under- understand understand stand tand the rIse rl of ot Industry without cognIzing the th former scarcity of ot opportunity Some Som forms torms ot of bustness busl nr ness seem stem to have ta e gone Irone con onward hut our accounts of ot them from those who were beaten VISION VISION is But there I Is enough fact tact to c te that wh n Industry was being under the th pressure ot o a the needs and that Is the th only fOrce tha that brought br It Into being some men bad had large vision while others had limited vision r The Themen c men ulmen of oC larger vision naturally beat beat- rd Id I'd the others otherl Their methods were wre Immoral but It wa was wai not their Immoral methods that nC- nC ac accounted counted tor for their success success-It success It was 1 their I laner vision of ot of ne needs d and ways 08 way and means to fulfill them there must be b a 0 tremendous amount of ot right vision Islon In It IC It i Is to dishonest or rue methods To attribute sue SUI- suc success t c cess ss to dishonesty i Is a a common tal- tal tallac fal fallacy lac lacy Se W e hea hear r of oC men too too lion hon hon rt opt to o That may be a a comforting reflection to io them them but It the tho th reason for tor their tall tall- fail failure ure Dishonest men do sometimes sometime suc sue succeed reed ed But only when they give a 0 servIce er which exceeds dishon dishonesty men men esty eaty Honesty Honest men sometimes fall because they lack other essential to go so with their honesty It to say MY that In the sue sue- rem nes c of of men who are dishonest alt all that Is touched by dishonesty sloughs off orf Those Thos who ho do not belle believe 0 In opportunity will Ill still find places within the th opportunities that oth- oth era rs have o those who car can rot miot direct their work successfully will witt always oS find It possible to bo directed by others olbers But are aro wI we we ll too fast tast- fast not merely In the th making of or auto auto- automobiles mobiles but In life generally One Ome hears a the th work work- worker worker worker er being ground down don by hare Io w 1 I hat tat Is called all d progress being made mad at the expense or of ors I s or other an that et- et ef Is wrecking all the In finer things thing of ot life lICe OUT O or BALANCE CC It II Is quit true that lifo lito Is I out ot of and balance balance and always has been Until lately most roost hav have no had no no leisure to use and or course they d do not now know to use It One On of ot our larg large problems Is to fine some somo balance work and play between steep and food tood and eventually to discover er why men irO grow ill III aria ana dIe Of OC this more later Certainly we are moving mo taster faster than before Or more correctly we are ar being moved moed taster faster But Dut ButIs II ii tw twenty nty minutes In a motor car easier easier or harder than four tour hours solid trudgIng down 12 a dirt road Which mode mod of ot travel leases lea the pilgrIm fresher at nt the th end T leaves leave him more mor time tim and end more mental energy And soon wo we shall halt be makIng In an hour by b bair air what were ere dais dys day Journeys by motor Shall we all then be ben n wrecks I But does doe this state stilt ot of nervous wr wreckage e to which wo we w ore are all alt said to lie he coming exist In or lire life or In books One hears hear of oC the tho th workers nervous exhaustion In books but does ono one on hear of ot It front from the workers For a long loni timo tim the philosophers and the social nodal work work- workers worker ers era er and the Idealist Idealists were able abl to wrap the world orld up In convenient packages ot or dogma Now ow the world Is Js too bIg bit for tor tho mall packages e They wring their hands and cry err This pace wilt will kit kilt u us Go people who ore are ar work work- workIng working working ing with the actual I things thine of or the tho world from tram the th labourer travel travel- travelling travel line ling to his bis work on the th street car carI carto carto carto to the th young young- man who hops across a 11 continent In a 0 day You wilt will find Quito quite quit II a dIfferent attitude Instead or of o cringIng awa away from what liLa has come they are ar looking with eager earel eager expectancy toward what Is coming Always they Are wilting willing to scrap today tody tod y In III favor or tomorrow That I Is the tho blessedness ot of the tho th active man the th man who Is not sitting sitting- along alono In a 0 library trying to fit tit the new world Into the thc old oM moulds mould Go to the tho to- to la Ia laborer borer In the th street car Jo I-Jo H will wilt I tell you that just a few rew years ago he came homo home so late lato and so tired that he had not time lime to change his Just clothes clothe just got his supper and went to bed Now he changes his clothes at nt the tho shop bop goes home b by has hils an early supper and takes the tam tam- fam family ily lIy out for tor a 11 drive lie He H wilt will tell you that the th killing pressure has hns haslet halet let up A man may have to te be bea hea the II a little more businesslike on J job b than formerly but hut the old endless exhausting drive drive has quit Q 1 J O Q DOWNS nRC Tb The men at the thc top lon the tn men who are changing all nil things wilt tell you the same lante They are not breaking down T They Tiey ey ar are marching the tho wa way way progress ts is going and find It peeler easier to go along alona with progress than to try to hold bold things back And just there Is the secret those who get set headaches headache are try try try- tryIng try try-In I Ing to bold the world back try try- tryIng try ns In Ing to lo wrap It up again In their small definitions definitions- It cannot cannot cannot be bedone bedone done Time The vety very word efficiency Is hated because so 0 much that Is not efficient has masqueraded as such J- J Efficiency Is I merely the tho doing ot of work In the best way 3 ou know kno rather than titan In the th worst way It Is tho the taking ota ora trunk up a hill bill on a 0 truck rather than on ones one's back It Is the tho training or of the tho worker and tho the giving to him of oC power so that lie he may earn ioro 1 and have o more moro an and 1 lIve Uye lIvemore livemore more comfortably The Tho Chinese coolie workIng through long hours for tor a Il few cents a day Is not hap hall happier hap happier pier than the tho American workman wIth his own home and antonio automo automobile bile The one I Is a slave sla the other Is a 0 tree free man In the organization of or the Ford work we w are arc continually reach reach- reaching reaching ing out for tor more and more arll- arll arti artificial power We Vo go KO to the coal cOlli coalfield coalfields field to the th streams stream and ind to the rivers rivera always seekIng some cheap and convenient convenient- source of oC o power which wo we can transform Into clec take to the machine In- In Increase increase In Increase crease the th output of oC the the work u raise their and lower the thc price to the tho public Into this train of at events enter entera a 0 great and ever eYer Increasing num num- num- num number ber ot of factors You must get the most out ot of the th power out or orthe orthe the material and out ot of the time This has taken us apparently afield as for tor Instance Into rail rail- railroading rail mining lumberIng an and shipping We have ha spent many millions ot of o dollars just to save favo a 0 afew afew few tew hours bours time hero here her and there Actually however we do nothing whatsoever which Is not nut directly connected with our business business- business which is tho the making ot of motors REASON OX run TOR PROSPERITY The power pOl which we w use uso In manufacturing produces another the power th power ot or the th motor that goes goel into the th automobile About fifty dollars worth of or ra raw material ii Is transformed into twenty t ty horsepower mounted on wheels Vp Up to lo December I 2 IUS 1929 we wo ha had through cars and tractors added to the th world nearly three thre hundred million mobile horsepower or about seven ninety times time the po- po potential potential po potential horsepower of ot Niagara tails falls The ThO whole hole wo world ld uses only thre twenty three million stationary horsepower ot of which the th United States use uses moro more than nino nine mu- mu lion The effect of oC o putting all this additional artificial power Into the country Is something we do not L yet know bow how to reckon with but butI butI I am convinced that the th remark remark- remarkable remarkable able ablo prosperity ot or the th United States State Is In a 0 large part duo to this added horsepower which by freeIng the th movements ot of men also frees trees and anti awakens their thoughts thought The Th progress ot of o the th world hu has been In tn direct ratio to the th con con- convenience con of ot communication Yo Va have havo remade this country With automobiles automobile But we do not have these thee automobiles because we w are prosperous We Ye are arc prosperous because we e n have hav them You will III that everyone everone did not buy them all alt at nt once The buying has been gradual tn gradual In fact w we e have haye hav never been able ablo abl to t keep Jeep up with orders and with our present or two million a 11 year IV vu are able to meet to-meet meet the needs onlY ot of our present owners owner It they should each ellch buy a new car every Ix years ears That Is an aside The general the countr country In spite ot of bad farm tarm years car Is x i-x t I direct proportion to the number of oC auto auto- automobiles mobiles That Is Inevitable Ino for Cor you cannot Introduce such a It vast yat mount amount of or artificial power Into a 0 country without the tho th effects beIng felt Celt In every direction What the motor car ear does among other things quite apart aport front from Its own usefulness i Is to familiarize people generally with the th use us of ot |