Show APRIL APRIL OUTPUT BELOW MARCH r ARCH Warm Days Brin Bring More Active Retail Selling Production of ot cars and trucks during during- April regIsters II a lot total l approximately equal to March and 2 Z per pel cent over April last year tho figure being belne esti- esti estimated estimated esti estimated mated from shipping reports sub sub- to the th directors meeting of the th National Automobile Chamber of ot Commerce In Detroit May Iday y 5 The Th March fIgure fleur this year was 77 or above the tho th April total The average ot of o April In Inthe Inthe the pre preceding three year years was WIlS though April WaS The Th warm days have hav brought to realization the th anticipated so- so active ac tive spring buying In the th retail trade with the th result that pro pro- prod pro production d schedules are ro being well maintained Factories however s as usual at t this time tim of year ear are watching w conditions careful careful- carefully carefully ly Iy and prod producing In response to orders on the th books March April May M May y and June Juno are ar usually months of ot active production normally the tho tendency toward There some lome curtailment in June Is usually a 0 further step down In July with some som Increases In Au- Au August Eust Au-Eust gust and nd September to care caro for tor late summer Bummer and early autumn trade Among the factors which are expected to maintain s a strong re- re retail re retail tail market market tor for units this year Is the tact flirt that the a av- av average er av-er v- v c price of o these thea vehicles con con- continues con continues to be less than war pre pre levels In spite pitO of the higher her cost of using living of raw V materials and of labor The 1914 1 14 automobile dollar is Ii now flow worth Automobile Automobile- prices on many models are aro r lower than lower than last year and In addition there ther are ar more priced morlow-priced low priced vehicles on the mar mar- market market market ket ket with ith the the- result that thit the same am buying power on the tho part or of the th public can purchase s a larger number of ot units The Th comparative figures to date are as follows 1925 1926 January 2 February March ch 44 77 April 4 |