Show i BIG PRODUCTION DUE THIS YEAR Expect Fourland to Turn Out Four and a Half Million New Autos I I MACAL Bv Dy U X I tU C President Motor botor Car C r Co From From Frain present pr nt Indications It seems quit quite likely that the pro pro- du production of automobiles In 1926 will exceed the number o 0 fears I built In 19 1925 2 5 by a 0 halt half million It ItI I seems seem quite probable that care car wilt will b be produced In 1920 l Business ss In tho the Industry has holI been good and conditions at the present time are quite satisfactory satisfactory satisfactory tory As the chief automobile Auton pro pro- producing point of or the world Detroit In 1926 had what Is le generally agreed to have hava been a prosperous year Detroit residents hold II a avery avery very vry considerable amount of auto auto- automobile automobile mobile securities and a 1 large I I amount has been added lidded to the tho city's wealth through big increases made mado In the value of tIe these tiCS tres during the year car Employment conditions condition have havo bec been good through the year And should b bo be satisfactory tory lory during durinA lilt 1928 NEW MACHINERY J Y Great Greot strides were made mado In 1926 1925 toward making It easier for tor more people to own automobiles New machinery new methods resulting from concentrated thought on have resulted In big re- re reductions reductions re reductions In th the cost of building cars and at the same time timo better Automobiles Savings Saving effected were passed on to the purchasers of catS cars With the motor car now firmly In Its position ae a a nee nee- necessary necessary essary adjunct to everyday life and with the useful life of the car It- It itself It Itself self much lengthened by Its better bet bet- better bet better ter quality there has ha been a II big increase In lIale sales by time payments More Intensive competition also has had much to do In bringing this about CO With even keener competition In prospect durin during 1926 It Is probable probable probable able that there will bo he a Do still greater Increase In sales on the de- de deferred de deferred payment plan Good judg judg- judgment Judg- Judg Judgment judgment ment must be exercised by auto auto- automobile automobile automobile mobile manufacturers and distri distri- distributing distributing distributing buting organ to see sea that too long a period is not for Cor time payments payment and too email an initial payment not permitted Banks have benefited greatly by bythe bythe bythe the large volume of oC o business from Crom the sales of cars both directly and Indirectly and while willie some bankers the tho policy of ot more mora lib lib- liberal lib liberal eral elal terms It Is considered by most of oC them that the prevailing pre one third one third down payment with the bal bal- balance bal balance ance once spread over not longer longcr than 12 months Is a sate safe arrangement There la is no likelihood of any radical developments occurring with the motor car In the next year and for Cor some somo time to come It seems certain that there will be only a gradual steady development e making tho the cars care more simple of operation and maintenance more economical and longer lived The Tho market ahead of the Industry In 1926 Is ample to take tako care of ot the prod production 00 oo |