Show of I Maid fresh fra fragrant agrani 3 This trademark stands for quality and purity in J 1 I t t Your alwaY has it fresh 2 I i 3 MUTUAL I oi i f S 11 W tea S- S SL L it 4 Buster Boa er Cheese s E Egg g 2 I Io o X T Ei I I Is an Advertising Investment o 0 Good Collateral Your money deposited in banks is loaned by upon the security of merchandise whose value has been created and is maintained maintain maintain- maintained ed by advertising I Is the cr created ted tedmore more substantial than its cre- cre the ator than the tool product I Io o r I More and more bankers are recognizing the essential verity of this that principle money can be loaned as safely upon a sound adver using investment as upon other collateral which advertising has developed and II 4 I b 0 Published by The Standard in open co-open tion WIth The American Association or of Agencies i |