Show I I i- i iI J a 0 3 I I J Jt t o 1 7 j Richer than Cream in in Whole Milk Richness y CREAM is rich in only one food element of milk 1 G butterfat l 1 Sego Milk is extra rich in all the food elements element of t 1 milk milk-in butterfat and in the bone and tissue build build- building r zy ring ing substances that cream does not contain 1 r I That is wb t we mean by whole milk richness It Itis s 's 5 is the quality that makes milk natures nature's most pert per I f fr ff r feet food IF f As Cream Use Sego ego Mill Milk undiluted It does docs c the things you want cream to gives do fine con l 6 and flavor to your our food In coffee ice creams and desserts in all cream F Sego uses Milk provides the whole milk rich t 1 ness Hess for which there is no substitute J s L For FOT Milk Uses Dilute Sego Milk to suit any need It still has the vt milk hole hole milk richness ton r r In proportions proportions-IS never like the bottom half of the skimmed bottle milk In cream soups creamed vegetables vegetables-in aU all cook cook- cookI I r whole milk whole milk the ing-the richness and clean purity of a Sego ego Milk gives substance and flavor that nothing else can an give Sterilized in sealed containers every drop uniformly rich in whole milk whole milk richness Sego Milk is natures nature 8 most perfect food in cleanest form t Sego Milk costs cost less la l a than half balf as much muchas as cream cream-as t rich extra milk costs COU no DO more than ordinary milk 1 4 Ask As your Our grocer for fOT go MII Milk I You'll like e it for everything Recipe book will be sent tee ree upon request SEGO MILK PRODUCTS COMPANY i Salt Lake City Utah I c MADE M A D E IN I N UTAH U T A H RIVAL CARE AMS AM'S MILK l t tl I II Se GO tD A I iA 1 I t tit I LK vv ints 1 xo NOT PROHIBITED Cocktail costumes are the vogue ogue in Paris and consist of a an sleeveless l frock of metal a cloth or satin combined ne with a short velvet Ivet jacket Im In n black re red or any strikIng striking striking ing color PLEATED TED VELVET A novelty this season is pleat Pleat- Pleated pleated ed velvet CIvet but naturally only the softest of this material may be used this 11 way POPULAR T G is one of the most popular pop pop- popular pop popular ular materials tor for trimmings trimmings trimmings-it It Is particularly liked In black on black broadcloth FOX rox COLLi COLLARS S The double fox collar that Is two fox furs Joined in the tho back and forming long stole effects In front Is one of oC the most lar popular ways of finishing the neck neck- neckline neckline neckline line of both cloth and tu fur I coats WINTER WI FROCKS popular Chiffon Chilton and velvet are the most popular combination for winter afternoon frocks Often the tho up- up upper upper up upper per part of the frock track li is of chiffon chiffon chiffon fon and the skirt of velvet MODEST rATIE NS Velvet this season Is as apt to tobe tobe tobe be figured as plain Small floral patterns or geometrical designs In bright colors on a dark ground are especially liked FOR THE PURSE The bright red envelope purse for winter Is often adorned with black enamel or silver and frequently fre- fre frequently fre frequently with combinations of both FOR FOIL SATIN GOWNS S Double berthas of white while or colored flesh colored chiffon with 1 picot edges c Iges are very attractive on black satin or black velvet gown gowns BIG HAT T POPULAR Tho large hat of black velvet black felt or hatters halters plush Is s very ery smart now with the printed af- af afternoon afternoon af afternoon frock CAPE ADDS SHAPE Many practical coats for tor day wear have straight lines but a cape across tho the back which neutralizes neu- neu neutralizes neu neutralizes the tho severity and gives a pleasing silhouette I i I I Women's Women I I Lives are arc relieve ofa of a great hy- hy hygienic hy by hygienic handicap in this way aY Positive protection discards protection discards like tissue inI THERE HERE isnow Is now a new way in I womans woman's hygiene A way scientific scientific and exquisite that ends endi the un- un uncertainty un uncertainty certainty of time old-time sanitary pads It is ii called Eight io in every 10 class better women hue have adopted it it You wear sheer frocks and gowns without a second thought any time time anywhere You meet every day every business or social demand un un- un handicapped NO LAUNDRY LAUNDRY D Discards cuds as easily as a piece of tissue No laundry io No embarrassment embar embar- embarrassment embarrassment Five times as absorbent as ordy ordinary nary Dary cotton colton pads it banishes danger of mishaps Deodorizes too And thus thu ends ALL fear feu of offending You Yon obtain it at drug or depart depart- department department department ment stores simply by saying forit Women thus a ask k for it without hesitancy Costs only a few afew cents for a package of 12 12 X No laundry discard laundry discard l like U tissue |