Ogden Standard-Examiner | 1923-12-02 | Page 27 | Everybody Urged to Eat Toast

EVERYBODY URGED TO EAT TOAST CHICAGO Doc Deco 1 W A Father mother and the tho children will lit ha hace c ca a toasting time of It after Do- Do December De December cember 1 if It they follow the dictates of the Wheat heat Council of the tho United State which has announced a 1 mO to popularize the tho greater use Uso of ot toast with the tho American PU public All food Industries and of th the country are operating co-operating In InthIs Inthis Inthis thIs concerted effort to promote through toast tout a greater consumption consumption tion of wheat so that the huge hUlte cur sur- sur surplus plus plue may n be reduced the tho helt Council states adding that It Is believed bread consumption can an bo be Increased as much as os 10 20 per cent by showing consumers how toast can be prepared d n the most appe appe- appetizing way The wheat farmer farmers farmer's troubles are duo due to the fact that le has pro pro- produced produced too much wh wheat ot the coun coun- council coun- coun council cil dl sa says ys The Tho American people are not eating as S much wheat as they did before the war and Ond foreign countries no longer lODger need n od the tho United StAtes as a source of wheat supply During the war tho the people were urged to oat eat less wheat while the farm or was to 10 grow moro more The time has hail come com to reverse the th war processes and until this Is done the 2 farmers who aho ho grow heat heat cannot prosper Dr 1 L A Rumsey member of the tho department of ot research and de of ot the American In- In stute In-stute stute of Baking Dawe secretary of the he Wheat Council and former editor of o The Nations Nation's Business are organising varIous large cities In the toast The Tho General Federation of Wo- Wo Women's Wo Women's o mens men's Clubs and civic organizations are actively co operating In the Eat More Moro Wheat movement the U S Department of Ag- Ag Agriculture Ag Agriculture and national farmers or- or or organizations Including the American Farm Bureau Fe Federation are work worl- worlIng working ing lag with the council for the eta eta- sta stabilization of wheat production ne- ne ac to the council the Wheat Council of the United States Is the permanent organization organization organization tion effected by the National Conference Conference held here last June