Show DOES OV O OR R DEALER i CAIN A N It USED CAR TRADE Since the first of ot the mobile dealers base ha ha e lost about 49 4 In used car business This represents the ence between behnen the tho he prices allowed fot cars and the tho amounts at which they Mere ere ere sold Add to this cot cosof of reconditioning and overhead 0 and the loss mounts much higher Of 0 course few dealers actually actual lose In the sense of ot coming out outon outon on the w rong side of ot tho the ledger at the end of ot the tho ear The They male make makeup up for this red figure b bv by the black represented In profits through the salo of new now cars Which by a logical course courso of leads tho the automobile owner to believe prices for tor auto auto- bites biles are arc much too high despite a II regular series senes of ot drops the last two tears ears Yet the manufacturer sets the tho retail price prica tor for his product al- al although although although though he has nothing at all to todo todo do with the trade-ins trade which his hi dealers ha hae ha e to consider The Tho ro- ro re result suIt sult Is that the dealer vho ho trades trade In a used car for tor say says and seil It for tor makes less than les-than than he should havo bavo on the tho new car carWell Well Wen It if he hea hes willing to accept 10 lower er profits what of ot It thinks the automobile owner 0 nero That does does- doe nt nt seem to affect him at all Theres There's where automobile deal dealers ers era have got together to sho sou southe the auto owner that this loss lose of profit on the new car does affect him more than the dealer I at times They are putting their n heads together In an effort to edu- edu educate edu educate cate cate the motorist In the tho proper methods of ot trading In his car to t this his and the tho dealers dealer's mutu l bene bene- benefit benefit fit The Tho argument Is that It Is the 0 owner ner Mho ho keeps the prices ot of automobiles from dropping even 10 loser er despite the keen leen competition competition tion manufacturers o ha to put up with Ith toda The Tho dealer must make ft II profit 1 So 0 0 the margin Is h 1 made wide nide enough to permit the tho dealer dealer- narrow nalTO InS Ing It down It if ho he hohas hhas has to to meet a II higher quota quota- quotation quotation quotation tion on a II used u-ed car Thus the automo lle owner gets geta a higher allowance an co on his used car But pays more moro for tor tho the new I one It i is a question whether the tho thoI I I auto dealer doesn t como come out win winner In-I In in- in ner ncr In the end with an even toven larg larg- larg larger er or profit than any sound business I requires That the margin of ot pro profit tit for tor auto dealers Is la Increasing Is shown b the tho comparison of ot used cat used losses last sear car and this icar ear Ac- Ac According According Ac According cording to a recent report bv by the National Automobile Dealers As- As Association As Association automobile dealers lasta last a total of ot In used car used sales and trade-ins trade last i ear ar This loss Iou has baa been ben diminishing rapidly During the tho last Jast tho the reduction In dealers losses waa 73 per cent cont below thise Incurred the three previous months and 1 c e on en more below that ot of the first t quarter Yet this amounted to on cars I 01 |