Show advertising IS A PUBLIC government figures prove beyond dispute that business revival is ia marked but by busi business I 1 revival is meant manufacturing and production prediction saye says an eastern writer retail trade ha iles not yet caught up tip close analysis of thia this situation dise discloses Joses that the retailers have lagged because they i have failed to put into the mind of the tile people a feeling of confidence that prices hae reached the bottom atil that better times arc are at hand it io ir amazing how few retail inere merchants hants in tho the small er towns realize the value of educational cat ional advertising advertis iq they aro are so close to the picture they fail to sec see its perspective TK look foi tho the immediate dollar and in grai grasping ping nt at tho the shadow they miss tho the substance the value of 0 advertising ver i is s cumulative indeed that is its greatest worth eastman has actually advertised the word camera out of the diction dictionary ar arl ard the trade marked kodak into the dictionary the tile day of advertising has passed the public hal hn come to see ader advertising ili m tho the light of news and it is news the merchant iner cliant who advertises tella tells hia his story frankly to the public know ing hv ito will be checked up and courting investigation of his statements ond and prices the advertiser Tep ver tiser of today I 1 h not the sub eject of alspie suspicion 1 lou it is the mer cluing who is afi iid to tell his its story stor over his sign signature aturo that the public regards with doubt and properly pro perl to ho the boord in n retail trade await awaits oily ly a little thought on the part of the merchant pus rolls the fundament fun lun damen tal kno knowledge that advertising is ri ar investment and not an expense ond a duta dut owed to the public whose b duport is sought the whole busin business sa structure of tha the depends on adv advertising erWing increased bitsi business means greater production lower first cost a larg laret r tur rover increased buying lne consequently provides a saving to the buying busing public the public should support merchants who ad vertise vertis because they arc are the constructive tive tiie force that helps to kep costs down doun 1 what every buce successful irful business man knows is that it is 19 easier to build an organization than to hold it to do the former requires some technical knowledge and executive ti te ability but the whole works ma may be destroy ed in in a day after i ward by lack of tact your vacation may be chiefly valuable because it gnes our friends a vacation if you are prepared for the W worst it is is surprising hove low often ei t tye e best wi will happen worries wont work workers kont ont wor worry |