Show jimb ii quit ry s 1 11 NELS DARLING nse se well bought is only half sold your stock represents t i money and it is is money that is tied up make this money work for you as much as possible and advertising ver is the key to tle the situation you have certain fixed expenses hat that cannot be materi materially ally reduced better sell 50 articles at across profit of 30 cents each than sell 30 arti cles at a gross gros profit of so 50 cents each even cen though you have to spend two dollars in advertising in order to sell rell the tile 50 articles nothing succeeds like success people uke ti to trade with a firm that is doing a good business to stop advertising because of ofa a dull scabon season is to lose los e momentum keep the ball rolling when you have it started by using a judicious force the large department stores and mail order houses are sending alg tons md and tons of advertising matter into the short crop sections of the country people have to buy some good goods so be sure to get your share of the business bujin the steady drip wear weir away the stone careful stick to it information full advertising will bring paying results with the big merchants of the colli country advertising is an asset not i liability and you can m ike N our advertising one of the most successful ce ful features of 5 our business busine 3 |