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Show THE RIGHTS OF WOMEN. In line with the leading press of the country, this journal recognizes the influence woman exerts in every branch of professional and mercantile life, not ' tbe woman who enters upon snch dnties, but the queenat home. Eastern advertisers adver-tisers have found in the past few ygars, tbe wife and mother are doing the buy-leg; buy-leg; and are so wording and placing their advertisements where they will see and read them. Nearly all magazine maga-zine readers are of tbe feminine persuasion, per-suasion, say the advertising text book". In tbe iLegazines will be found snch articles as threshing machines, harrows, har-rows, plows, men's clothing, boots and shoes, bardwaro of all kinds, office furniture, and countless things in which it is gene ally supposed only men are interested. It means, while tbe bus band is attending to tbe daties "down town" the wife is at borne thinking Why, some advertisements in their announcements an-nouncements even take it for granted she considers even the luxuries in which he may indulge, for they ask, "Does your husband smoke the Havanua tilled?" Especially in the cities, where all lines of professional life seem filled and where men must bend all their time, talent and energies to hold their own, she meets her husband with supper sup-per awaiting him, he finds rest from business cares and a fund of acenrate information as to what is best. She knows to a cent. She has compared quality. Gradually has she nsnrped this rower, and the hnsband is pleased with the relief afforded, and he is pleased equally as well with the dependence depend-ence he can place upon her judgment. So it Is growing in like manner In couUry life. She is reading of theories and experiments. She is thinking. Her suggestions are sound. They strike him as practical, and both score a victory. vic-tory. She is not only rocking the cradle, bnt she is holding the plow, in this age. If the reader doubts this growing power of women, let him onexpscteily purchase some trivial or valuable article outside of the articles usually brought home, and whether she comments com-ments or not he will soon find he has made a blunder. Even at the counter when he may try to buy a modest dress pattern by the pound, he gets the first laugh; and when she unrolls it at home he gets another laugh becanse he may hare bought a package of brchlor's ! buttons instead of the right ones. He finally makes up his mind to have a new plow and blindly purchases one and the he'll get disgusted with himself him-self when bis wife tells him of a better one, made especially for the class of soli and conditions on bis premiscB and which a rival dealer has in stock. She has seen its name and its announcement announce-ment and knows the other dealer has it because he mentions it in his local ad. If there Is a skeptical reader of the The Sentinel, snch person would easily find this correct by an experince as a publisher. They are eager to place their advertisements in periodicals which women will read, and are hard to catch cn the book thrown out by the newspapers. |
