Show ON THE BEAM with at al I 1 have you ever stopped to think how much better it Is to carry on ones dally daily business with a spirit of cooperation time and time again this tact fact has been brought home by merchants and businessmen throughout the country who have come to the realization that by working together much more can be accomplished n making business better and conveying a friendlier attitude toward the general public merchants in the larger cities have been doing it for years they realize that the best competitor Is one who gets along with his fellow businessman no matter what stock he carries competing lines or not small town merchants too are becoming more aware of 0 the need tor for working together not only with the idea of selling more merchandise with better business as a r result e but by banding together there Is a general feeling of good will by merchants and the trading public alike dont pay dear it had been quite a night but the dawning day brought a problem to the married man who had joined the visiting firemen finally his aching head produced an idea ile he grasped the prone and dialed his home when the little wife answered he grasped dont pay the ransom dear I 1 escaped an increase in christmas sale was predicted by thomas J carroll vice president of frederick atkins inc a store owned merchandising and research organization mr carroll told his members that more aggressive newspaper advertising backed with imagination and ideas will bring in from three to five per cent more sales salea than last year lie ile also emphasized that ideas are more important than merchandise in creating sales gales he urged that the newspaper adv er tell something in addition to descriptive paragraphs about illustrated merchandise the ady adv ei using should contain news ot of jhb stores service regarding lay a ways package wrapping delivery y gea telephone orders and tho the like IR 1 c mr carroll thinks that adequate 0 is stocks blocks must be on the shelves and racks to back up the aggressive advertising and adequate displays display i are decesary ne cesary he sums suing up his re us port with display it better advert ise it better with an idea behind yi it f son that la is good advice for any sea aa yi |