Show west As national playground the promotion of tourist travel to 1 the west on an interstate basis was decided upon at the western governors conference at cheyenne declared governor herbert B maw on his return to utah A national advertising ca campaign mp aien aign to promote the west as a p playground I 1 a ag yg roun d and recreation area for the nation at ion will be promoted in the future by a representative commit committee to be named by western governors he said it will be a long range program and will not be put into effect until roads and housing conditions can be improved to the point where a huge tourist migration to western playground and scenic areas can be accommodated commo dated i 1 |