Show ANY ROOM TO DOUBT it if newspaper advertising did not pay it Is certain that the leading big successful business firms would not do much of it it is not philanthropy that prompts them to do it but just good business sense A windsor matron states that advertising pays in a big way As proff ot of it she cites that those blo big ads ad extolling the merits of soap chips catch the eye with the result that a majority of housewives use them when as a matter of fact a 4 cent cenal bar of any common laundry soap rap will go as far for dishwashing dish washing as a or package of soap chips or powder because here ts is so much waste to the latter but because the latter are highly advertised they are used in preference windsor poudre valley |