Show FARMERS ARE THE BEST BUYERS OF OIL AND GAS we are increasingly impressed with the importance of the buying power of the farmers in our marketing territory which includes include S utah and some twenty other states their total purchases absorbing over half of the bulk output of our ten refineries says dan moran president of the continental oil company who has lust just finished a four weeks inspection trip to the companas Comp anys various properties we know also that farmers on the whole are more discerning buyers of petroleum products than their city cousins whether this is due to the farmers long familiarity with internal combustion motors in tractors ensilage sut lers individual lighting plants and other farm equipment or whether it is due to the fact that he is accustomed t to making most of his own adjustments and repairs is uncertain the interviews during the inspection trip however leave no room tor for doubt that the farmer knows what to expect in his fuel and he ha shows tar far better than average intelligence telli gence in choosing top quality lubricants on the grounds that it Is not cost of lubricant tout but cost of lubrication that concerns him |