| Show WHY GLENMORE IS A POPULAR WHISKEY in a discussion of merchandising problems today frank B thompson president of glenmore largest distillery in kentucky made a statement that may well be a clue to the success of several of glen mores brands to a point where they have been many weeks behind orders tor for over six months you need only one thing said mr thompson that your competitors got we recognized recognize d that way back last october practically every whiskey in the pricel price I 1 class with our glenmore brand wasl was from 90 to 93 proof and still is we have no bone to pick with competition but we could not agree with this general policy of the industry we believe that a whiskey as fine and smooth as glenmore 16 i months old could and should be full strength proof As the trade knows bonded I 1 whiskies are proof that means only full strength but full body full flavor and FULL VALUE to the consumer the public was not long in grasping the fact that proof 1 was a definitely tangible advantage a greater value tor for the money true to start with only a small fraction of the public knew what proof meant in whiskey but they learned quickly enough and were soon able to recognize lecog alze that this proof which we offered in glenmore was the same full strength offered by the most ey e pensive whiskies made when the whiskey itself bore out the claims made for it the re peat sales began to swamp retailers to a point where our sales more than doubled those of a year ago and still the demand outstrips the supply |
