Show ADS WILL T LL BANKERS american bankers As president anjou announces ir ea mo M to stimulate New spa advertising VOL NEW nans for or wider use or informative a lowi ar advertising by banks in promoting pro motin lie ile understanding and CO confidence linden mor ell garil gara to existing banking ciolll flyak V a and nd ni methods p tt i 0 ds li nave a v e t been e en 01 R S fl hecht e e 1 it P president r es i de n t or of the arn AB bankers association as a part V art ol 01 auf rh bout edg organizations activities I 1 in D aid of ness recovery covery ro M A general groundwork was f fir W through a nationwide survey ol of it ip N no using by banks relative to ahm 11 am M dingness to extend justifiable kaz loa hilr ci industry and trade this he tr alq healed that a large number in all k Z rd of 0 the country are pursuing agn agg 0 he e O this it line oler 1 policies along ne and ea ancor their customers to 0 cafa ing develop ton tort looking business plans it Is c aid in fostering this constructive construct ln the tude wherever possible he said bald f N w the ile theme of new advertis Advert isial lath ath 5 t the associations advertising lose jase apartment part ment under the direct kan of the general executive P prepared re pared at the headquarters to anh h to T york city an informative series tor for the use or of member the association to aid them in d elp ing in their own communities nel b ia general public understanding re ro nd 11 lt t ing banking mr hecht said or the underlying theme or of telsy using is that sound banking is ballias basy helpful human relations anc that iii TI ll a unity of interest with the its community which binds gether with a common purpose so said b t r we are confident ident that II if a der standing of this Is brought bot hoda g the people in all our banking corn coniing 1 an 11 ties it will go far in restoring th 14 is lie ile confidence which good b banking kioa C serves A bank in which peopled people peopled 1 ar 01 edly believe Is doubly sate safe it itlie hal the public tor or the have confidence in their banks ow the place of advertising I 1 v ila we teel feel that bank advertising bile special public duty to perform to la a ja connection under ander existing condil lloa the copy which will be supplied lasie service we have developed will aid the individual bank in pron liti P the use ot of its own facilities but asti aimed lo 10 bring about with the ali ai newspaper advertising a clearer pam asli lt viewpoint regarding the essentials essential lp p on it occupies in the life of 0 its conidi con iii ty IT mr hecht emphasized in regard in ce 1 the new advertising facilities bel behnin nin fared to the members or of the ki that they are not a profit malting iam ture and that there Is no Intent loates disturb existing advertising arnin ments the idea being that theseus the these seWS toss tut lut ional services shall rather than replace present pla nitI that they will give assistance tonet 11 her ber banks now lacking ments IM 1 range ee |