| Show BANKERS association stimulates advertising the american bankers associations advertising department reports rapid progress of the use by banks of the informative bank newspaper advertising prepared by it tor for members to assist them in rebuilding public confidence and good will in their communities the central theme of this adver advertising service deals with the essential line ot of economic and social service that all sound banking inherently renders the depositor and the public the report says showing that it is not banking laws which make banking u useful and sate but that fundamentally it Is honesty and skill in management under arl private initiative the advertising department is supplying about a thousand members ot of the association with newspaper and other advertising material the newspaper material totals about advertisements verti annually the growth ot of the work ot of the department is shown by the following figures on septem september ber 1 1934 the number of 0 banks being served regularly each month was the total number on april 1 1935 was an increase of regular sub ibers or 49 per cent in a period ot of seven months |
