Show THE SIXTH INDUSTRY According to Francis K Ie Sisson vice president of the Guaranty Guaranty Guaranty Guar Guar- anty Trust Company New Nev York who spoke at the International Advertising Convention held recently in Detroit advertising is isnow isnow isnow now the sixth industry in the United States Among the foremost foremost foremost fore fore- most we know in point of capital investment are iron and steel motor vehicles motion pictures and petroleum Whether Mr fr Sisson meant that advertising is the sixth industry industry industry in in- in point of capital invested we do not know It Is difficult difficult difficult cult to classify this great industry of advertising which indeed I is more than an industry It is an institution rooted deep-rooted and well established in the lives of the people Too little has been said of advertising as a necessary factor in commerce and in the everyday lives of the people as a whole When considered as a ae avital avital vital force regardless of capital inti e advertising may maybe maybe 3 be said to be the first great industry industry- It is the great solvent in trade It is a mighty factor in ambitious progress and develop develop- ment It is the first thing one sees and the last thing one one remembers remembers remembers re re- re- re members in matters pertaining to human needs and wants Advertising is not only designed to sell sen goods It se sells Is communities counties states and empires It beckons the restless rest rest- less to travel the weary to rest It finds health and happiness for countless millions It establishes confidence in business and informs of qualities and methods It is the primal cause in inthe inthe inthe the advancement of business as an institution It is an indispensable indispensable indispensable indis indis- element in all that we do I |