| Show Honor System Pleases Farmer More Loyal to Marketing Bodies Than Ironclad Contracts Co COi naive marketing org Hons of if farmers throughout the country country coun coun- tr try are me rapidly dropping the called so-called Ironclad r contracts by hy which their members have been bound In the past pat an and are arc adopting an un bon honor or s system stem which will v allow ollow farmers to withdraw from membership at will This Is the extensive movement revealed revealed re reo re- re by Fred Wilmarth marketing expert In an article written for the Farm Furm Journal Mr Ir Wilmarth in a ana nationwide na an- wide tion-wide survey tins nas found that 50 fiG cooperative cooperative cooperative co co- co- co operative associations now favor the plan which will allow members to withdraw at will vilI a as against 20 O Unit limit I present objections I He predicts that the ops co will willI I I grow gro stronger both in loyalty an and I I II I membership in the fut future ure with the lie obligatory ob I membership clause abolished than under the plau which bound the members to abide alIde hy by the organizations organization's tion's rules for periods of from five to seven years ears Compulsion I Irritates tes Members Such outstanding organizations as ns the California Fruit Growers and und the Dar Dairymen's league are among those who feel Ceel that the operative co-operative plan Is Isnow Isnow isnow now so firmly established that compulsory com coinS membership of dissatisfied members will be more a 0 hindrance than an un old aid In the future he points out It must be admitted that the binding bind bindS ing lag feature pre presented a powerful appeal ap up- peal in the organization period of ol ninny many operatives co-operatives sa says s 's Mr Wil VU marth The idea Iden of making the other fellow stick went over oyer with a bang Then too It gave the tile new organizations organizations organizations a certain air of permanency rei that was doubtless of value In the begin begin- ning fling But as an nn Instrument to actually actual actual- ly iy bind members to deliver their product prod prod- act It h hadn't nt E worked according to specifications I believe It will wilt be borne out by most of those connected with the now now- operating associations that the member member member mem mem- ber who Is delivering his product Is doing It because he wants to and because because because be be- cause he believes bellen s In co operative marketing marketing mar mar- rather than because he thinks 8 hc hell be sued if he doesn't nt deliver American Trait This Is peculiarly an American ican trait We do what we want to do and it riles us to be told that we have e to do an anything thing Contracts are necessary necessary sary ar to be sure But the lie Idea of forcing members to stick to their organization organization or or- lJ by t reat of court action S 'S s of little effect Neither can it be argued longer that the Ironclad feature Is necessary to establish the permanency of the cooperative cooperatives cooperatives' co co- co operatives operative his Farm Journal article concludes Those that are in successful successful success success- ful operation are arc successful through plain business merit |
