Show o II II I Author A of o How Haw to Win Friends i II I I In ce 2 c People l I MAKE 11 h E YO YOni en IDEAS WORK I I I I In 1920 a young man in Omaha N Nebraska brask-a brask felt tho the discouragement that comes to all of us at times Working in a ice lee cream factory he be felt that he lie had advanced about as asfar asfar far Car as he could He JIe wanted to get 1 I into some other kind of oC business I I where he ho could do better But nut he could find no opening So he lie made madea a momentous decision lo to see If ho couldn't give some new twist to tho the business lie was in He JIe told his friends about It and they frowned him down They The reminded him that I I George Washington had made tho the thoI first Ice cream In the United states I I that thousands of people had experImented experimented experimented ex ex- I with wIlh ice Ic ice cream and that thai I there was Absolutely titer nothing n new w to tobe be learned about It But nut the young young- man wasn't conI con con- I vinced He decided to at least try I to work out something new In an anold anOld I Old ol old business The young mans man's name was Russell Stover He Ie experimented after hours and andon andon andon on Sundays but he lie found nothing new new no no novel twists But nut not too fast Cast He dl did find something new Something ver very simple to cover a abar abal abar bar bal of ice ream with a coating ot of In such a way that the Ice fee cream would not melt before It could be carried home by the one ode who bought it He showed It to his friends To simple they said People want to eat their Ice cream straight without having it dripping on their hands The same old calamity calamity cal cal- amity chorus Cut Out he lie worked out the idea anyway anyway anyway any any- way ancl offered and offered it to the public He called it Eskimo Pie Youve You've heard I of It Youe eaten caten It H Youve You've paid who was so man move money moner to this ver very discouraged I IWas Was It a success Ill give gho you Just ono one example Ecuador In South America was on the tiro point of going bankrupt Exports had been falling off money was deflated people were I discontented One of or the principal products of or export was cocoa but I there was no call for it Then Theu suddenly suddenly sud sud- denly there was a call for It From Omaha There were calls there were cries for cries for Ecuador's cocoa It I i iwas Eskimo Pies was arcs needed for Cor coating conting Ithe I the most spectacular food rood product product I success that ever flamed across the tho I headlines of America Telegrams flooded in One time there were 14 1 boys boYr boy In the outer office waiting to deliver er messages messages' On one day his long distance telephone calls amounted amount amount- ed d to 1800 1500 He Ho did not make the confection I but licensed others to manufacture manufacture manu manu- facture it under his direction In three months he be licensed 1400 firms to mako make Eskimo Pie He Ho was as on once co i offered a md a half dollars for the business He did sell sen It In 1923 and retired from the business What had Russell Stover Sto done The simplest thing in n the world He looked around at a business he was familiar with and gave It a new twist That was all Simple A new twist to an old product Now why dont don't you try that in the business youre you're In These new twists are arc being being being be be- ing every day by some some- one Why Isn't that someone YOU |