Show J. J C. C Penny States fates Views on oti Business Retail merchants through the Iho suggestion selling of attractive merchandise well decorated windows win win- dows constructive advertising Intelligent sales effort fort can con- con more to the tho return of or busness bus- bus than all of ot the ness nese prosperity theorists and nd critics combined said J. J C. C Penny founder foun- foun der dor of or the J. J C. C Penny Company tour extended iwho ho Is making an of ot of the country in tho the Interests better business Present conditions are putting new forces and new opportunities at the disposal of ot men wh o 0 are capable of handling them It IB is time for tho the country to torace race face facts of this sort Bort I do not bellove believe that adjustment Is nearly as necessary In tho the national pocketbook pocketbook pock flock et-book et as It IB Is in the national mental attitude of or We Ve have had an avalanche critics critics of governmental I administration critics of business s organizations critics of moral standards critics o of everything in inthe inthe inthe the world that because of Its importance Importance importance im Im- In our social and economical economical economical econ econ- setup attracts general at at- at I believe belleve one of ot the best things we could do RS IS a nation at the tho present sent time would be to subject tho critics themselves to 10 a certain I tendencies tendencies tendencies tend tend- amount of ot criticism Their have been to tear wn do d wn and I inthe In III Inthe offered nothing yet they h have ve rebuild the way vay of how to They have succeeded In getting us nervous without making ma us work Students of ot business havo have been the ther r making one gross ross m In study of general e conditions t in re reI re- re tailing They have made comparisons compari rl I sons with years ears on nn tho the basis of dollar and rent ent volume They Thoy have been singularly unmindful I ful of or tho the tact fact that th commodity j I prices have havo shrunk In some rases tip nfl to 50 per cent l Continued ori on last page pae l 1 J. J C. C Penny Peny States Vi Views Vie lews on Bi Continued from franc l'- l' lIag page 1 If 1 1 have yet et failed d to find any veil yell organized outlet In the tho si gross loss oss sales volume in and cents has leas shrunk to alegree a alegree legree commensurate with the in iii commodity prices A study of or savings banks in leading banking cell centers shows a most unusual amount of money mone I being deposited It may mayor or may not notI be the best policy for the individual I ual during the times of ot economic readjustment to put all his money Into savings It depends on ou whether er he can get better net re returns urns through interest paid by savings 3 banks or through increased activity activity it ity based on increased buying with its Us authentic upward d inn rice on rn payrolls rolls It has b been en said that people can save themselves out of oC a job I almost as easily as the they can save s themselves into financial security The rhe hoarding of ot mone money fr fir the sake of accumulation of th the money itself has never been con cona to national financial welfare The intelligent spending of i mone money ch it t into l productive i work has n never ver failed to bring increased increased in- in creased manufacturing and selling activity |