Show aft RUTH ABOUT ADVERTISING e YOURE YOU'RE TRYING TO SPOIL ME IE RY now and then though less lessof lessel of el frequently than they used sed to a aill ar 1 r t L ill U clique of thinkers arise in 11 1 country and nd denounce a adver- adver vera ver- ver a ig because it robs people of jobs S n i heir thought processes are pretty t involved but I shall try to toe toL t. t e e a them clear Advertising creio cre- cre JO io sales they admit and as more mores l 11 s are sold more goods must be produced VeIland Well VeIl Welland as and good But Bute e this in introduces trod uces aid r saving labor-saving ma ma- chinery A maL machine machine ma ma- L chine is purchased purchased purl pur pur- l chased and a dozen dozen doz doz- t en a hundred i men are thrown f out of work Therefore the ted edt ll culprit is advertising advertising adver adver- axles irles Roth it makes g the sales rare at t an end to advertising and andar ar art will be happily at work and fix ill iU all be better off This at atis can is the theory of certain median indi- indi an als ey y remind me of a cartoon pub- pub in the London Humorist An Anover Joyer over yer is telling one of his inept his ae ca nr i employees I I am getting a ae ae I e to do your work Miss ter E on Whereupon Miss Smith- Smith son exclaims gratefully Oh Mr Mortimer youre you're trying to spoil met mel Now the fact is that by creating more mechanical production advertising advertising advertising adver adver- gives more jobs not fewer and any reason which concludes anything else is specious and false The chief contribution of advertising advertising advertising advertis advertis- ing to American industrial prosperity prosperity prosperity prosper prosper- ity has been the result of linking machine production with mass dis dis- dis Either by itself is tive Linked as a Q team they are invincible In the home this contribution has been immense electrical refrigerators refrigerators refrigerators vacuum cleaners electric sewing machines dish washers mixers mixers washing machines ironers radios What would a modern home be without these In industry the contribution has been just as great machines great machines today do the work which many hands used to do and do it better It is pretty old-fashioned old to complain complain com com- plain about the machine and its robbing robbing robbing rob rob- bing a man of his birthright to labor la labor labor la- la bor but as long as there are those who inveigh against advertising and machines on this score there must be some to defend them That is ismy ismy ismy my role today I |