Show PROSPERITY IN THE COUNTRY One encouraging sign on the 1938 horizon is the optimism of national agencies based on plans already formulated formulated formulated formu formu- for a series of aggressive selling campaigns s to be conducted conducted conducted con con- ducted for national manufacturers 1 hIrers In line with this country news newspaper newspapers newspapers papers paper throughout the nation are uniting in a vigorous effort to get a share of these advertising advertising advertising adver adver- appropriations commensurate commensurate commensurate with their importance in inthe inthe inthe the national field This move similar to the United Front of metropolitan dailies is called The Consolidated Drive and has hasas hasas hasas as its avowed purpose the securing securing securing se se- se- se curing of more national advertising advertising advertising adver adver- for country and newspapers The success of this and other newspapers in getting more advertising of national products profoundly affects the well-being well of every reader and resident in inthe inthe inthe the small communities of Amer Amer- ica The morn more a advertising ver ising the mere spending Spending pending on a national scale makes for national nation nation- al prosperity soundly based on on the purchasing of profitably goods There is a potential buying buying buy buy- ing power for nationally advert advertised adver- adver i commodities that can be 1 developed in this community through these columns Multiply Multiply Multi Multi- ply this newspaper and this thi by ten thousand and you have a good picture of what the success of The Consolidated I Drive for country newspaper national can ca mean for the country as a whole This is not alone in the hands of editors and publishers directly back of the movement Advertisers advertise where e they sell goods If we get the advertising and you buy the goods then everybody ought to I find it a truly and prosperous New Year |