Show FARMERS ARE l TilE THE BEST ESl BUYERS ns OF OP OIL 1 AND D GAS We Ve are Increasingly Impressed with the Importance of the buying g i I J power of the time farm farmers rs in our market marketing market market-I ing fug territory which Includes Utah and some twenty other states s their total otal purchases absorbing over half of ot the bulk output of our ten refineries re refineries re- re fineries says sas Dan I 1 Morgan President President President dent of or the Continental Oil Company ComI Com Corn I f pany who has 1105 just finished a four four- weeks weeks' ks' ks Inspection trip to the Company's Com Com- pany's PanY pany's s 's various properties J We Ve know also that mariners farmers o othe OB OBie n the th-e ie whole are more nore discerning bUYers buys buy buy- ers era s of petroleum products than titan their r city cousins I Whether hether this is due to the farma's farmers farmer's far far- 4 mas ma's mrs mer's long familiarity with internal tJ l combustion motors In in- tractors 3 en en- silo ge cutters just s plants anti and other farm equipment or o r 1 whether it is due to the fact the that rt t h l ie e el is tomed to making most mast o of j f hIs ils own a adjustments and repairs t is g s uncertain The Time Int Interviews during g the Inspection trip however leave e no to room for doubt that the farmer r lc knows what to expect In his fuel And he shove shows show far better than ove average aver aver- r- r 11 age int ri intelligence In choosing top tep lc i i rl Quality on the grounds ground isi s I that hat it Is not cost of ot lubricant b but bu at t I cost ost of oC lubrication that concerns concern s him J |