| Show offer inducements at roadside stands must give prices that will appeal to buyers and hold business by M C bond nond of the new york college el of agriculture service buyers usually patronize farm farmers ers roadside markets to get strictly fresh and high quality produce and to save money as compared to retail prices I 1 in n the city many persons are willing to pay a premium for quality but the policy of most successful roadside market pro proctors prie pric tors Is to sell produce of equal freshness and quality slightly be below low the retail price consumers can thus afford to drive out to the market where prices are maintained on that basis quality and freshness and acho anho an honest nest pack give customers the greatest in bentive to return to a market and it Is the repeat customer who makes a market profitable the numbers of possible customers who pass the stand also affect the amount of business and should andl cate how much money might be in vested in a market A study of one hundred new york state roadside mar bets showed that fifteen stands were on highways where the passing traffic did not exceed 1500 vehicles for one day these stands had on the aver age annual sales of about 1900 twenty two stands where 2 to 3 vehicles passed in a day did an annual business of 2 00 a year and the stands where 5 vehicles passed a day sold about 4 worth of pro duce a year good signs help to sell produce A few words in bold letters large enough to be read at least feet are essen elal to a good sign A motorist who travels 35 miles an hour has but two seconds to read such a sign and to decide whether to stop |
