Show farmers are the best buyers of oil and gas we are increasingly impressed with the importance of 0 the buying power ot of the farmers in our marketing territory which includes utah and some twenty other states their total purchases absorbing over halt half of the bulk output ot of our ten refineries says dan moran president of 0 the continental oil company who has just finished a tour four weeks inspection spec tion trip to the companas Comp anys various properties we know also that tanners farmers on oil the whole are more discerning buyers of 0 petroleum products than their city cousins whether this is due to the farmers long familiarity with internal combustion motors in tractors en cutters individual lighting fighting plants and other farm equipment or whether it is due to the fact that ho he is accustomed to making most of ills his own adjustments and repairs is uncertain the interviews during the inspection trip however leave no room for or doubt that the farmer knows what to expect in his fuel and he shows far better than average intelligence in choos choosing ilig top quality lubricants on the grounds that it is riot not cost of lubricant but cost of lubrication ri cation that concerns him |