Show WHO PAYS FOR advertising there were three companies manufacturing rat traps at the rate ot of 1000 dozen per day at the cost ot of 15 cents per dozen they sold to the dealer at 20 cents per dozen and the dealer retailed them thein at 30 cents per dozen one manufacturer advertised his traps business increased and his cost went down to 10 cents per dozen he loN louvered vered the dealer price to 15 cents per dozen and the retail price t 25 cents per dozen now who paid tor for this advert advertise ls ing the manufacturer tor for ills bla cost went down after being advertised verti sed due to increased production the dealer tor for his profits increased the customer tor for he was able to purchase at a lower price than was possible before now since the manufacturer the retailer and the customer were all paying less tor for the traps after they were advertised than they were previous vio as to the advertising who paid tor for this advertising tho the two manufacturers who did not advertise went out of business and therein lies the answer to the question who pays for advertising THE FELLOW WHO ADVERTISE I 1 it if our competitors could manufacture ure in quantities equal to the MAYTAG factory output their machines would cost much less than the maytag whereas now they are practically the same price with much interior inferior construction and material G P boyce |