Show PRINTERS INK I 1 MAGICIANS WAND FOR NI nav MV south into 0 vu through Tir ouli wille publicity I 1 adt adi kik rt jells of Awa kelling its ith future ST ELMO I 1 masef editors note st elmo ma sen feen galo is tho leading figure in in ing circles in the south As A most people know the lilg big advertising export c poi t of today Is a man mail of wide knowledge ge great Ji lity tin and in ili cl constant tant and close toch with tile the economic needs anil and conditions of the territory tein tury wherein his work hes I 1 CH what ever tile head bead of tile massengale agency says will bo be accepted as aa absorbing facts by the merchants and leaders of tins the south and can call be uc cepter by those thomi of tile north as tile note of authority up to a few years eira ago capital was not sought bought in ili or 01 did it hurry to the south dixie way was considered as a 1 y section of tile country about which one should and often did wilto novels and dramas maln ly 1 lemak remak ablo for an all impossible mogro dialect and the number of roses that intruded upon overy ouy obeno and betting cash as ai tho country considered its ita use lit in dixie was 1 a pretty contrivance ivanco used strictly as aa a medium of exchange a and nd not as aa a power of development with blind allegiance illo glanco the south clung to cotton as its only and the shifting sli lfting market insie kel on oil that single staple spelled relative lola tive poverty ot affluent toi for tho the territory tory south of gasun if A change has conic come to dixie it still lias has its ita roses rosea and KB itis negro population but added to that liaa has conic como a great gibat outpouring of industrial blood til u thu tho veins of southern sou thein progress pro giosa and in ili instant res tho the south has developed until from a weak and pretty aler lit in a cotton gown it stands today an all industrial power to be reckoned with in tho the of the worlds great est cat banking transportation development and commercial units figures figurea may weary the average rea der but benarth them a greater than any fictionist over ever irow with swift running pen it one lias hits but the ability to sep sen and understand of tile tho entire output of the united states lit in corn tho the south gives 54 per cent of tobacco 84 per cent potato 02 per cent peanut 09 per cent apples per cent rice ilca 86 per cent and sorghum syrup 85 pid cent tile annual animal peach crop la Is nearly sugar cano syrna ath wheat ehrat und cotton with it live stock value in ili the south of 2 tho the soulis development as till an agricultural dairy and live liva stock country in 18 lite due to one olio cause moro more than all others advertising was the force that changed tile the south from a ono one crop to it a varied crop und and live stock section it not until tho the southern newspaper 1 and farm paper publications hall had given eh en the widest publicity to the u benefits elle fits to bo be derived from varied crops crol 8 and live stock raising that southern farmers could bo be induced to dethrone dot htone king hing cotton it took years ears of con continuous tinous advertising on oil the part of these farseeing southern publications licati ons to sell tho the southern farmers on oil the idea that depended not upon one kind of cropp crop but upon many anany kinds of crops lloyald llop ald while tho the southern newspaper and farin ami paper publications were never directly paid for stach advertising tho the laut prosperity prosper ityl of the south has repaid regald thorn them for tile the space so BO generously donated for the up building of the southern states agricultural tul tural interests hut but advertising lifts has been not only tile the means of building bip tile tho south agrico agriculturally I 1 tit rally it lias has built up tile the south industrially front from practically a manua juanity so ho tar as manufacturing industries were concerned to a point whore southern industries alvel the industries of the theu kotlic iner r sections of our country it was only a quarter of a century or so ago when southern people had tu obtain even tile tho simplest simple gt of manu mann f fac ac fined commodities from tile the north it wap s this condition which inspired tile the w late henry W grady the beloved publicist of the south to write in one of his editorials as aa follows it was a ono one gal calloused loused follow fellow whose breeches bre elies struck him underneath his armpits and lilt hit him at tho the other end about tile tho knees ho fie did not ilot believe lit in clothes othea cl they buried him lit in the midst of a mablo quarry they cut through solid mat mai iilo to make inako hla his grave and yet at tile little ton listello that flioy placed a bovo him w waa from vermont Verni ont they buried him lit in the heart of a WHO forest and yet tile the WHO coill colln wua was importer Im portel from cincinnati they buried jilin him within of lion iroll mine yot ut tit aliu nails lit in the aliu collin and tho the iron in tile tho shovel that dug ills his grave giue were cro imported from pittsburg they burled him beside tho the best sheep raising country on oil tile the fico face ot of tho the earth and ye c the wool in till coffin bands banda themselves came front from the north tile the south did not furnish a thing on oil euith earth for that funeral but the corpse ind and tho the holo in ili tile tho ground all from me north and they laid him away and the clods rattled down upon the coffin and they burled buried him in a new york coat a boston pair of shoes and a pali pair of breeches front chicago and a shirt from cincinnati losing leaving him nothing to carry ino no tile tho noet next world to remind of the land front from which lie ho came and for which ho he fought tor for tour four years ears but the chilled blood in his vollis veins and the marrow in hf hia bones it was advertising that changed tile the south tint that henry W grady pictured today southern Sou thein people may buy southern made shoes hats suits stilts gowns steam engines automobiles and in ili tact fact almost any commodity that Is mado made anywhere in ili the united states not only arc aio southern made goods sold in the south but they are in ili demind and are aio shipped to all parts of our own country and to foreign countries j the building up of the south industrially has been due to advertising tile success experienced by the few southern Sou thoin who first hid had tile the courage to advertise encouraged not only other So sothern c capital a pital toj toi enter tho the industrial field hut but brought capital from other sections of tile tho country to start manufacturing plants in tile the south now flow manufactures lit in their airn ani n advertised and became successful at tho present time somo some of this country a largest advertisers doing an annual business amounting to millions of dollars aro are manufacturers lo 10 bated in ili the south the growth of the south industrially has in ili is own turn made tile tho rapid grobli of southern cities during the past twenty five years there havo have been 11 th tit have doubled heir population not once hilt but time after timo time the south today has a number of cities which have developed into great distributing centers in ili these cities at are e huge distributing and jobbing 1 houses representative of practically every line of merchandise of so much importance ImI ortance as distributing centers have certain southern ril cities become that hundreds of manufactures located tit in other sections of the country have chosen them as locations tor for important branch houses south ns as playground advertising however did not stop at developing tile the south agriculturally all and industrially it developed the south as a great winter playground there thara was waa a time when the south as a winter resort was neglected advertising ver vor lias has changed all this and now southern resorts entertain thousands of visitors during tile the months when the north has its inclement weather advertising has acquainted people with and sold to them southern in fit du and agricultural products I 1 has built up southern cities and peopled tile the southern resorts with v via ditora it is recognized by southern sout her people a as tilo the greatest factor lit in the mouths rapid development ot of I 1 its ts lands and mineral resources to so great an extent do southern people believe in the power ot of ad ver that new orleans has already made a largo large advertising ox ex pend turo in telling people of its ita many advantages the state of georga Is planning to conduct an advertising ver campaign ex ending Lending ivor iver a period ol of years savannah geigla and montgomery alabama are each cadi to put on an dvor campaign to tell tho the rest it if tile tho world tile advantages of locating in a southern city proving that thai they believe lit in and practice what they preach prea cli tile tho southern newspaper publishers association has conducted a remarkably successful advertising advert laing campaign soiling selling tile tho to tit tho 0 rest of tile the states there is not another section ot of tho united states which believes more lit lii or shows greater results from advertising than the southern states what has been accomplished lit in the past by the south through la Is only a promise of what it will ac comp liah in the future with its vast mineral resources its HB wonderful agricultural facil facilities ites and its growing industries dus tries all backed by tho the power ot or advertising |