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Show w LARGE MAIL ORDER HOUSES READ COUNTRY PAPERS "We have a bureau whose duty it is to read' each week the country papers pa-pers from all over the country. There is not a paper of any consequence conse-quence in our trade territory that our bureau does not get. This bureau bu-reau looks over these papers and when we find a town where the merchants mer-chants are not advertising in the local lo-cal paper we immediately flood that territory with our literature. It always al-ways brings results far in excess of I the same effort put forth in territory I when the local merchants use their local papers." said Herman Rosen-j Rosen-j field, advertising manager for Sears Roebuck & Co. I |