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Show Tl V V Nels LH-v Good Advice ness Advertising is an ti right kind will instru keep them In touch w things In merchandise. S ucate the public wilth youS. tion-fiill advertisements, keep them in touch with yourS and the prices. Be honest in your advertising. V not misrepresent nor make absl claims, but have the goods in stAr"?" that you have talked about, right up to the mark. Here Is the way to learn how to write pulling advertisements, choose some one article you wish to push, sit down where you will not be disturbed dis-turbed and Imagine you are talking to a prospective customer. Talk on the article and its merits, then put your talk into writing. Go over what you have written, cutting out the unnecessary words until you have reduced the article to a night telegram, give it a catchy heading and add the price. Your arrangements arrange-ments in the conversational style will hold the attention, and the price will be the clincher, if you have really said something. Now you have an advertisement and not a space filler. It Is well to give your store, your business or yourself some distinctive name that will become a part of a trade mark. For example "The Careful Druggist" "The Sanitary Bakery" the Style Clothing Store," "The Pains-Taking Shoe Fitters. When you have selected a tw, . it in your advertisements and live up to it. People will begin to watch for your advertisements when they find that there is some information in them. You create confidence if people peo-ple always find your goods just as you have priced and described them. Clerks may often be rude but your advertisement will never be Impolite without your knowing it. Suggestion is a potent factor in personal salesmanship, and it is likewise like-wise a great big factor in advertising. If it Is hot weather, talk of cool 'clothing. This Is the season for an ice chest, now is the time to push the sale of cool drinks. "In the spring a young man's fancy turns lightly to love, also to spring wearing wear-ing apparel. Tell abolit these things, how is the clothing made. What is the ice chest made of and what new features haa it? Are you careful In serving your cool drinks are your glasses always polished and ' is all about your fountain sanitary? Are your syrup3 first class and your flavors fla-vors of the best? |