OCR Text |
Show Conoco RelieS'On Newspaper Ads Newspaper advertising will again form the backbone of Continental Conti-nental Oil company's l!io5 sales promotion program, the largest in the history of the company, it was announced by D. E. Stapley, Con-oco's Con-oco's local manager, who stated that the Milford News has been selected to carry Conoco advertising. advertis-ing. The first ad of the series was given space last week and featured Conoco Bronze gasoline in a special winter blend, and Conoco Gern Processed motor oil, with special instructions for starting start-ing your car in extremely cold weather. "Proof of the value of newspaper news-paper advertising, backed by quality products and outstanding service," said Mr. Stapley "is seen in the fact that our company during dur-ing 1934 showed a gain of 05 per cent in the sale of Conoco Germ Processed motor oil as compared to the previous year. "As a matter of fact, Conoco 's gross sales in 1934 were better than for-any year since 1929 a fact that leads us to believe that general business conditions are definitely on the upgrade. Of course, Continental Oil company hasn't just marked time, but has gone out after business, backed by a larger advertising program year after year. "This year marks the sixtieth anniversary of Continental Oil company, and we expect 1935 to be the best in our history." V The News suggests t'iat readers watch for future advertisements of this company. They will contain con-tain valuable suggestions for operating your car to best advantage advan-tage during cold weather and under other adverse conditions. |