Show Colors Attract Buyers You may pack pIUs pills In n a pale blues blue wrapper but It if yo you sell chocolates the best colors for the covers or boxes are aro red orange or bright yellow V. A gOod gOodrich good rich brown Is not to be despised but buta a green or n a blue Indeed these colors will actually deter a purchaser even though the content of the package are of the highest standard Manufacturers are only just beginning begin begin- ning to realize the t e importance e of of colors In the sale of their wares Red and orange are warm colors i they excite ex- ex cite enthusiasm Green Is an excellent color for the walls of a room so Is pale prImrose These are soft restful colors and good for the eyes You do not want a wall which constantly attracts the eyes e es but but- you do want warm bright striking colors to attract purchasers to goods dIsplayed In shop windows Notice too the matter maUer ot of bool books books- show s- s how many are bound In red and how brilliant are the wrappers In which most are shown nowadays The salesman salesman sales sales- man who studies c colors tors and who ho tin un- them Is th one who sue sac coeds |