Show EAR FARM NAME REAL ASSET TO OWNER Can Be Used to Good Advantage in Connection With Marketing Marketing Marketing Market Market- ing of Products OF MUCH VALUE TO BREEDERS Acts as Sort of Guaranty That Anything Anything Any Any- Anything thing F From rom That Particular Place Placa Is All Th That t Is Claimed Claimed Can Can Be Registered Prepared by the United States Department of A Agriculture Many any farm farmers rs throughout t the country country country coun coun- try are finding it to their advantage commercially to give their farms attractive attractive at at- names that can cnn be used In connection with marketing their products prod prod- Provided the quality of the product is kept up a reputation Is quickly established for the farm and the commodity that tha makes the name of ot real worth In dollars and cents w when cn It comes In III competition on the market with other products The name becomes In time a real asset to the owner and has a money value much like the will good In other kinds of ot business Breeders Recognize Value of Name In England man many farms have borne distinctive names for years ems which have hae become famous In In connection with various products This has hils been beets especially true In the case of ot certain breeders of ot cattle The name of f th the farm passes current among cattle breeders as a sort of ot guaranty that animals from that thas farm fann are all that thatis is claimed for tor a. The practice is coming Into vogue In this country and with it a desire to be protected against others adopting the same name and thereby benefiting by the reputation reputation tation already established for it It T. T The le United States government through its patent office which Inter luter- prats prats' prats the tr trade mark and label copyright copyright copyright copy copy- right laws is prepared to give this protection within certain limits Some Somo of ot the states have laws authorizing the registration of ot farm names with the state authorities and no one else in that state Is allowed to use the T r y yS S 4 jP ii r G r Farm Name Has Money Value name This Is merely for use within that particular state The United States patent office however howe Is prepared prepared prepared pre pre- pre pre- pared to register farm names as trademarks trademarks trade- trade marks if they meet specified require require- ments This TIlls will protect tho the owner against th their lr uso use by others anywhere in tho United States There Thero are cert cerI certain t I tain tamn requirements however that must be met as ns In the ca case o of other sorts sort of ot names used as trade marks under the tt federal trade-mark trade law The farm tarm name for one thing must be used by the fanner as a trade mark on his products that he ships to points out out- side his own state lu to other r words voraS a 4 I commodity that moves in interstate I commerce It must be printed stamped or otherwise attached to each parcel The federal law makes no provision for the registering of names used as as' as trade-marks trade on commodities that are shipped only within the state Common Law Common Right In Name Although It Is thought advisable ItIs It ItIs itis Is not necessary that the name be arranged ar ar- f ar-f ranged Into any distinctive design Under Under Un Un- der lel the trade mark act of ot 1903 1905 It was not possible to register a name that thatIs Is merely geographical or merely descriptive descriptive descriptive de de- de- de or Is merely a surname not displayed In some particular or distinctive dis dig distinctive manner Such marks however however however how how- ever can be registered under the tho act of 1 1920 1020 O If they have been In use by bythe bythe bythe the applicant In interstate commerce for Cor not less than one Ole year In this way congress sought to give recognition tion to a law common-law right In a namo name ui used cd as a trade-mark trade on the ground of ot Its use |