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Show CO-OPERATIVE PRINCIPLES MUST BE FOLLOWED IN ORGANIZATION L " I""" " t t " JX ' A Creamery Which Gathers the Milk or Cream of Many Producers, to Manufacture Into Uniform Hlgh-Grade Dairy Products, Is One of tho Best Examples of Successful Co-operation. cient volume of business, observing true co-operative principles, employing employ-ing capable management, having thoroughly modern business methods, and Anally, loyal membership." Steady Growth Tends to Success. Men who have traveled in every part of the United States observing the work of co-operntive organizations of various kinds, believe that the success suc-cess of widespread co-operative marketing mar-keting may be endangered through a poorly conceived hope or expectation that a hard and fast organization of producers will nrake It possible to sell anything and everything al a predetermined prede-termined price without regard to quality qual-ity or conditions. This is a dangerous attitude to assume. Men who have given close attention to the subject declare that there Is a widespread feeling Hint it is possible to revolutionize completely the entire system of marketing and attain success suc-cess from the outset. This, of course, is Impossible because it is necessary to build upon n solid foundation and to work out the many problems Involved In-volved carefully. Steady, substantial and healthy growth tends to perma: nency and success. No one should believe that because he Is a member of a certain co-operative association, unusual prices are assured. Prepared by the United States Department Depart-ment of Agriculture. Specialists in the United States Department De-partment of Agriculture urge constantly con-stantly the establishing of uniform standards for fnrm products, und de-clure de-clure thnt if these standards are mnintuined, once they have been adopted, the confidence of the public will be established, and the success of co-operative marketing more generally gen-erally assured. Too many organizations organiza-tions are brought Into being as a result re-sult of enthusiasm created by appeals to prejudice and by misconception. The proper foundation Is through a well-recognized need for an organization. organiza-tion. "Co-operative principles," said a cooperative co-operative specialist of the bureau of markets, "must be adhered to in the organization and operation of fanners' fann-ers' marketing associations. The farmers themselves cannot be expected expect-ed to have a vital Interest In a marketing mar-keting organization operated for the profit of and controlled by a few persons. per-sons. Such an organization should be operated, of course, to effect savings and to render service and not to earn profits for distribution as dividends on money Invested. A fair rate of Interest Inter-est is granted to the capital invested by the members, and the remainder of any surplus to be distributed should be divided in accordance with patronage, patron-age, that Is, the amount of business transacted with the organization. Loyalty Is Essential. "The membership should be open to producers only who desire to avail themselves of its facilities, and there should be safeguards to prevent the ownership and control of the enterprise enter-prise from falling Into the hands of a few persons. The success of the entire en-tire effort depends upon the loyalty of the members and their interest in the organization, the high standards they maintain, and their distinct understanding under-standing that as a business association associa-tion It should be managed by n man or men able to earn a dignified compensation. com-pensation. Disloyalty has caused the failure of more than one co-operative organization, and it is a weakness which can he remedied only by the members themselves. "The manager, of course, is the keystone supporting the business. The salary offered him should attract high-class high-class ability as in any business looking look-ing to success, and he should have authority au-thority to support bis work. An entire en-tire business can be ruined by nn Incompetent In-competent mnnager at Its hend. "A cooperative marketing association associa-tion may be likened to a typewriter, which is a very efficient machine, but useless until you have some one competent com-petent to operate it. The success of co-operative marketing depends almost al-most entirely upon obtaining a suffi- |