Show ADVERTISING WHAT ADVERTISING WHAT WHAT IT IS ISI AND AND WHAT IT DOES The other day daya a Deltan came into o our r office and said Why should we patro patronize a store that advertises or on or I in fact fact any any that advertises because everybody knows that advertising advertising adver adver- costs money and that extra I cost is charged to us Why should we pay for advertising when all we I want is the goods We Ve will buy them whether they are advertised or not I All great manufacturers know know know- Advertise a and d get a big volume of business make the on an Immense Immense Im Im- mense scale in quantity lower the price and Set get business from the competitor competitor competitor com com- who doesn't advertise stays in the rut of the small concern with I heavy manufacturing costs They know it and their success shows Itis it its is correct For FoOr years after atter years no I firm will spend untold thousands of dollars unless it pays And every firm which quits advertising goes busted We will run a series of articles to prove prO what we say taken from the the best and most successful business I firms of the country country firms firms who map mal out a plan of at advertising an and stay with it because advertising pays lessens cost of output In greater volume volume volume vol vol- ume secured d and take some business from a competitor who wont adver- adver adver j tise Use Read these articles and get get the viewpoint of or successful men j I Another phase we will bring out lu iii our articles is that the NON-Ad- NON I business pays for the advertising done by the advertising advertising I firm This statement will sound a n a fallacy until its convincing argument is once r read ad It is tr true true e Whenever I business in Delta Dela adver- adver er a business sS house adver j i Uses it gets gels in increased turn overtaken over overtaken overtaken taken from a competitor the cost of that advertising and yOU pay pay nomore no nomore no more for th the goods Let this statement sink in for a I week weel then follow the series and afterwards af- af I at-I you will buy nationally advertised ad ad- I ad-I goods and from froin I I which advertise to you that they bandie nan han hanI die those goods You will be convinced d that you you adver advertised I IThe more rc would pa pay lD more if no one The great gleat advertises advertise's say say so so and they I say the thu truth Follow our series j I I |