Show t l t tt t tt V VO t A AV O t OO t C CO O S S S C fO liY Sf S f O 1 OO OOl to 0 l O I i. i S C G S SS wy I l VE toll 1 0 S Born in in Salt Lake 33 Years Ago Agor r fk f k Courageous FN enough to declare openly his opposition to plunging the city into a grossly extravagant ex ex- Elect venture J. J MELROSE MILLER like the electric light City Commissioner and aud P power busineSS busineSS' Paid for by Woody Romney The Old Standby B. B S. S P. P Brigham Street Sired Pharmacy South Temple and E ESt St. St rs D Th F f fIE IE Y Yb b bUilt ao It hn I o aus au li qua ShO ar l es a I Mu I u ua O a to 13 to to toE E E TO dUp BUy LX saty I 3 r sd p. p eL MA Ste Jo T. T BM 1 mil Rat 01 r. r re CE 47 ti a 1 53 A strategic strategis point in inthe the battle for sales Today's intense competition calls for new and more effective merchandising methods Several plans pioneered by Bell System men are proving hel helpful For example the Where to Buy It section of the telephone book Here local dealers are listed beneath the trade-marks trade of advertised products- products such as Plymouth Greyhound Lines RCA Victor This service helps manufacturers to reduce substitution helps dealers to increase sales helps you ou to locate the brand you want BELL SYSTEM 1 TALE TAKE A TRIP HOME BY TELEPHONE LI L- L I 1 TONIGHT AT HALF PAST HALF PAST BIGHT I I I Watch Sto Stopped ed I Take it to I i PARKS The Jeweler I 2 23 25 West South Temple Your Money Back is You Are Not Satisfied I i I I SWISS WRIST WATCHES A SPECIALITY The C Coffee Cup II OPEN EVENINGS I I w r rand and Gentlemen G en enit it leaves the Ladies flat IF you use lipstick lipstick- lipstick or or lr if you really as a. William McFee John Dos Passos Passes books Charlie Paddock gives tin prefer a chocolate pecan sundae to toa Dashiell Hammett and Manuel Kom- Kom inside on why some famous championships chain cham- a Scotch and soda you soda you might as aswell roff rolf changed hands well stop reading right at tl this s point Here is humor by such puch a rollicking Never before beCore in fact has such s ESQUIRE is not for you and had list as liS George S. S you Chappell Montague list of oC contributors been gathered to together better face the grim fact now Glass Robert Buckner George Ade gether in a publication In add If however you are a genuine Harry Hershfield and David Monroe there are forty pages in color in ining male mal male male-if if you have bave a healthy masculine maseu- maseu Here are 16 pages on what to wear ing the greatest number of oC full pale full p line taste for Cor good clothes kd and strong and when to wear it written it-written written for formen cartoons ever printed in a mag language language language-if if you like the real inside men who think that good tweed is I The The price of oC ESQUIRE is i. fifty cents cent on sports sports sports-if if you'd rather read a something to be smelled with reverence rever rever- I foul per or one dollar fifty for Cor copy II a brief brieC saga by Ernest Hemingway ence and worn wom with ease I Ithan duple issues If dealer cannot sup than a sugar-coated sugar tale of love in inthe Charles Charle Hanson Towne your comes to Com 1 Conr ConrIn the suburbs suburbs- you pun address Esquire shing the rescue of oC a bathtub gin generation genera genera- Dright H IS Chicago f Palmolive In that case will pany py you want to rush tion with some hard fast advice right out and get your copy of oC on how to behave when the waiter ESQUIRE before beCore this first fast and somewhat some some- you a wine card card and and wont won't what limited issue is sold out that be e a help I E r Benny Leonard himself him him- I IRE R of DC For here at last is a a. a mans man's idea self tells a about ut half halfa a dozen fights for forthe a magazine come to life Here are the lightweight championship that short abort short stories by such writers 1410 E I IT were never entered in the record THE MAGAZINE MAG A Z J N E FOB FOE I AT T TH THE E BETTER MENS MEN'S NEWSSTANDS STORES AND N E W S S Get your the ESQUIRE Quarterly for Men Men- at W. W E. E FIFE COMPANY 17 0 So Main St St. ft r E rn GALS GALS- if you like like like- Cleanliness I Tasty food and I Thrifty prices I You should be eating with us I UTE HAMBURGER Closed 2 A. A SI 31 to 7 A. A 51 M. |