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Show The astounding fact that within twenty years the cigarette has passed the cigar and licked its larger competitor competi-tor by no less than 63,000,000,000 In the annual output, la a classic example of what advertising can do for a commodity, com-modity, lays the New York Commercial. Commer-cial. Advertising to the trade and to the consumer has advanced the cigarette ciga-rette to 00,000,000.000 yearly production. produc-tion. Lack of advertising has left the cigar "In irons" at a 7.000,000,000 output out-put These figures shout out loud. They have awakened our wealthy cigar Industry, and it Is now proposed to spend a million and more dollars annually an-nually to turn the ebbing tide. Properly Prop-erly directed, this campaign ahould succeed. Advertising revived the Ma- nil a Industry and saved the Porto Rlcan Industry when It was going to the dogs. |