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Show BBBBJ M M PI HENRR FORD POINTS THE WAY H Henry Ford is both a great manuf ac- B turev and a great merchant He cculd never have become the great producer he is if he had nt been a great merchant It is because Ford is the outstanding genius gen-ius of the automobile world as a merchant mer-chant that ho has become the outstanding genius of the automobile world as a pro-duccr. pro-duccr. The' Ford! automobile is primarily what it has come to be because Ford had greater great-er genius than any of his "competitors in the distribution of his car. With the price right and his selling organization right the production of his car became a matter mat-ter of ways,and means of keeping up with the demand. And as the output increased in-creased the cost of production decreased, and as this decrease in cost was deducted by the great merchant from the selling price the demand automatically increased In his early days Henry Ford was a mechanic at the bench. It was as a mechanic me-chanic that he dreamed out the now world famous Ford car. He had never been a merchant, had never fancied that he was enddwed with the qualities of a merchant though it was as a merchant that he was and is nothing short of a .genius of the firsfcrorder. And now he has given us fresh evidence evi-dence of his vision as a "matchless distributor distri-butor of the products of his mammoth workshops in the drastic slashing to prewar pre-war levels. In this stroke Henry Ford has pointed the way for all other producers, produc-ers, all other "merchants. The country is headed for lower prices, pre-war prices or prices thereabouts. No man, no body of men, no association of interests working in collusion or corporation cor-poration however gigantic, can hold up these unnatural and exorbitant war prises. pris-es. What Henry Ford has done in his far reaching vision other men must' do or they cannot survive. Sun and New York Herald. IMA |