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Show SALESMEN AND ADVERTISING MEN TO LEAD THE WAY IN 1920 By William H. Rankin New York Chicago The following is the creed I would suggest sug-gest to increase production and lower the cost of living in 1920: Work -Work Work More Work. More work to the hour. More hours of work. 8-10-12 Hours a Day. We're behind. Let's catch up. Let us put more work into every hour end more hours into every day to serve as an example to other workingmen and the rest of the world. Let us do our best to make Progress and increase Production through more work done per hour and work more hours per day. Let's work with all our might all our brain all our heart to make the world see that the only road to permanent prosperity pros-perity is hard work. The world needs more of everything. It looks toward America to produce. What will America do? Listen to siren calls of the false gods of unrest, or get down to business? Will we shilly-shally, parley, delay, linger ling-er and wait while the world starves? Will our A . rican workmen be blind to the cause ot .he High Cost of Living? Will they continue to try to boost themselves them-selves up by their boot straps, in an at- j tempt to beat down the high prices? Will they fail to see that every disturb- ! ance every hour of "lay off costs them j more than their higher wages? Will they be blind to the fact that shorter short-er hours, higher pay defeats the end they are seeking? That higher pay for less work means higher price for less of every thing they need? Will they persist in their frenzied "dog-chasing-its-tail methods" until the craze of unrest spreads to the farm? Will the farm hand demand a 44-hour week ,and thus boost prices still more? Will the American workman continue to be the unconscious tool of Bolshevists and i. W . W.'s? Will labor act as a "cat's paw" and singe itself in the fire of dis- ! content to further the cause of destrue-! destrue-! tionists, who would make license of liber-! liber-! ty and substitute immorality for morality? moral-ity? Will Americans let a few "born in bit-terness" bit-terness" foreigners whip them into a tempest tem-pest of discord, that will wreck their Life and Liberty? No, a thousand times no! We have faith in the American spirit. Deep down in the heart of every. American Amer-ican working man or employer is a patriotism patri-otism as sturdy as that of the men who made the Declaration of Independence. This was shown in the great war. It heljed to win the war. It will defeat the insiduous foe of American Progress and Prosperity, disguised as the friend of the working man. Production alone will cut down the cost of living. Production means work an honest day's work for the farmer, the plumber, the carpenter, the office boy. It means work with hand, with heart, with brain. The price of prosperity is work. The price of contentment is work. Good, faithful service for good pay is the salvation salva-tion of America and of the world. We are away behind in production. Prices are soaring. The old law of supply sup-ply and demand always works. Increase the supply by work and prices will come within reach. Because men are now off their mental balance, the country is off balance. It is up to the advertising men to work to help to restore balance, to reduce prices pric-es by increasing production. Increased production will make present wages buy more. It's the only way to berak the vicious vi-cious circle of higher wages less work higher cost of living. Most laboring men think that the men in the office, the salesmen, the advertising advertis-ing men and the clerks all have an easier eas-ier time than they, that the inside men work fewer hours per day than the labor- J er or the skilled workman. Let's show M them that that is not true. M Let's talk less and do more. M Let the advertising man, the sale; men, the clerks and their associates set the ex' Jh ample by working 8, 10 and 16 hums a day. I know hundreds of men adveitis- m ing men working for newspapers, mag- m azines, farm papers, trade papers, bill fl posters and outdoor advertising, advertis- m ing managers and advertising agency M men who, during the past four years, fl worked 8, 10, 12 a nd 16 hours a day every day in the week in order that they might m do their own job and work for the United I tSates Government besides. H These men are workin gthat way now fl because they have to keep up with the H present day advertising production. fl But let us all go a step farther and let 9 everybody know there is no eight hour m day in the advertising business, and by m j our example show our fellowmen that M the way to lower the cost of living and m increase production is for all of us to do M more work per hour and work more J hours per day Saturday included. Give Prosperity a fair chance. Do all '1 you can, and then do more for one year. "I Work Work Work! 4 It's the simple, sure way to prosperity. A Work only will win in the fight for great- jf er production and the reduction of the W high cost of living. But let the sales and advertising men lead the way. By our example let us I show the laboring man that we are ready and willing to work 8, 10, 12 or 1G hours, i , if necessary six days, and if need be, j seven to bring up production and help to reduce the cost of living. J Let us advertise that fact and let ev- j eryone know we are not looking for the j best of it in hours, hard work or finan- -3 ! cial gain. -, M |