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Show COUNTRY BILLBOARDS. Some people's ideas about advertising are mighty queer. For instance, take all the money spent to erect great staring signs along the leading motor thoroughfares. thorough-fares. These signs relate largely to automobiles and automobile auto-mobile sunplies, hotels along the route, etc. The purpose of these signs is to attract the motor traveling public and sell goods to them. Do they have this effect to the motoring public? Let it be remembered that when a man gets out his machine for a pleasure run, his purpose is to get away from the scenes of business life and enjoy the beauty of out doors. He does not want to be reminded of buying or selling or anything of a commercial nature. He has left that all behind, or wants to. The practical result is that when his eye is confronted by the great staring signs that decorate the leading thor-ourghfares, thor-ourghfares, his resentment is aroused. It spoils the beauty beau-ty of nature, disfigures the landscape, and detracts from the pleasure of his trip. If the motorists in buying their supplies could have the issue clearly presented to them, that one concern used rural billboard advertising, and the other did not, they would patronize the concern that did not, assuming that the two companies had an equally good reputation. That being the case, ,it seems perfect folly for the big advertisers adver-tisers to spend their money in ways that must arouse resentment re-sentment among the very people to whom they are trying to sell goods. There are plenty of ways in which the big national advertisers, local hotels, etc., can attract attention without with-out resorting to this offensive method of disfiguring scenery, a method that in a number of instances has been stopped by law. They can hit the local traveling public by local newspaper advertising. They can get travelers from a distance by judicious distribution of booklets at hotels and places of resort. These ways of advertising please rather than offend. |