OCR Text |
Show -DOES ADVERTISING PAY? t ' One of the most essential aids to a successful business is for i . - the man conducting it to be known. Another is that he let folks j know what he is handling or has to sell. The biggest medium on earth for accomplishing this and keeping a business constantly before the public is the local newspaper. There are no large business establishments anywhere in the United States that cannot attribute a goodly portion of their suc-, suc-, . ' - cess to the newspapers and unlimited advertising. Business houses and towns must have advertising and publicity if they are to keep pace with neighboring establishments and cities. Idle water grows stagnant. You must stir it to keep it fresh and wholesome, and it is the same way without business during this busy age. A man may seemingly be doing a good business without advertising, but a close study of his business would develop that the great per cent of his customers are old ones wtio nave been with him forbears, and that these are gradually dying out and in a few years he will be without his present trade. Young bloods do not care to waste time rushing in to ask him ' ' if he has this or that article. They go to the house that advertises, knowing from experience that the people running it are progressive progres-sive and will supply them with the goods desired and that the quality is unquestioned. The average business man who does not advertise sees only the money that the advertising will cost and fails :o note the returns it would give in increased business. Advertising reaches all nooks and corners and meets and converses with strangers as well as your friends. It is constantly introducing your business to new customers. They read what you say and not what you have to offer, and come forward to make their purchase- accordingly. When you neglect the advertising end of your business you are overlooking one of the vital elements pointing towards success. suc-cess. Get the advertising habit. It pays. |