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Show A MESS A GE TO MEN J I These are days when men are men. Tho craven hearted are skulking u:id faltli.g hackMhey tiro llndln ct-cubos ct-cubos for going to tin rear they hnve im tiamach for a fight they arc licked. The real men of America are going about their affairs they have given up their vacations, they are oa the firing line of big business, and their courage and patrloti-im are in evidence evi-dence every hour ot the day. They are not lying down they are standing up anl ttu- will maintain and Improve our pUce In the sun of commerce and Industry. The way to locate the real men of business these days Is to listen to their talk and 3ei how they ict. The real men ot business have not pulled down the flhg; they have not quit advertising; they have not cal'-ed cal'-ed ln their salesmen; they hav5 not locked the factory door. Yes, they havo in many Instances "pulled their belt straps a little tighter." They have perhaps curtailed curtail-ed n bit hero and there aB they mobilized mob-ilized their working forces and jc-Berves jc-Berves and galiicd greater "efficiency thereby. But haul down tho flag and He down? Never! Let us look about. A nation of a hundred million people peo-ple with an untrammeled working organization or-ganization and the smallest per capita capi-ta burden of military expense ln the civilized world. The nation with the greatest Internal In-ternal trade and self contained ln having practically every essential ot llfo within Its domain. Tho nation that has length, breadth and thickness ln Its resources, with Its own coal, its own Iron, Its own. grtiln, Its own forests, Its own coti ton, and with absolute freedom of Internal In-ternal commerce We have n floxlblo fiscal system that has mado financial panic impossible. impos-sible. The Ingenuity of the American, nl-ways nl-ways best displayed In a time of stress, will find a substitute for cv-ery cv-ery needed nrtlclo that enters Into our dally llfo and w,hlch we form-:rly secured from Europe. Wo will continue to buy from Eng-'land, Eng-'land, France and -Germany, all ip things that wo need which they can send to us. We will sell to the world ill the things thnt we grow and mnko which tho rest of tho world can buy from us. I There are some men whoso middle name Is "Cancellation." Thoy havo run to cover after' rhon-Ing. rhon-Ing. wiring and writing tho peuplj they deal with to "stop everything." Tho quitter who stops his business campaign recklessly is tho man who trades recklessly. Ho Is tho anil-conservative. anil-conservative. Ho lacks poise and balance, and ho will bo the first to go under when pressuro comes. Tho trndo routes ok tho world aro bolng redrawn. Tho great 'continent to tho south ot us beckons and says: "We want you to tnko our hides, our cattle, our coffee, our rubber, and we will buy your textiles, your machinery, machin-ery, vour shoes, your hardware, your oil and all the other things that you make that wo need." Tho machinery ot distribution 1b tho requirement of the moment-and wo aro making rapid progress. Tho Panama canal Is open; cavgq ships of great capacity are parsing through the' great waterway. Tho west cost ot South America la at our doors. Tho wheat of California, the it'.m- her of Oregon, havo a new pathway to tho Atlantic, The greatest blessing that clvillta-tlon clvillta-tlon has known in a decade comes to us ln the year that brings to Europo Us saddest blow". ' We deplore the war the greatest cataclysm created by man that tho world has known. For this is a man made war and as men started It, so will men end It. Where do we stand? Ve have goods to sell and competition compe-tition largely eliminated. The gods of war havo given us a large monopoly ot the surplus of tho needed things of life. We will put Idle men to work ln vocations whore there will be n now, demand for what we can make that peaceful nations want. We will ndvertise to the world that American men nro going to prove In this year of years that the American type of civilization is triumphant. The American nation now has tho opportunity to prove its -position ns the world power not the power of armed might, but the Powc of Peace The advertisement ot a hustness Is the outward, visible algn that it Is alive. ' When the advertising flag 0.lsnp- pears, he who hauls It down admits that he was a merchant of yesterday. We are dealing with men ot todsy and tomorrow. The American men of to.lay who see the true trend of thlnGs are mobilizing mob-ilizing for a great forward movement a movement that. Is frauix.it wllh, great opportunities and sroat victories, victor-ies, and our victory will be just as great as we deserve to have It, for the nations ot the world u.j all fl friends and even though Europe llShts B with the right hand, we ui gusp H the left and prove our position a, H the .'friend ot all and tno 'newj- 0( m none. M Join with us In this new t-onq.l0t H of the i world, that we may 'ie tr. H claimed the real victors when this H war Is over victors through the aru iH of peace. CH This is the time for Commercial haaw Courage and not for Commercial iV Cowardice. The Iron Age. B |
