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Show SPANISH AS AN I TOJSINESS American firms launching their business campaigns In South America Ameri-ca are already confronted with a problem, linguistic in nature. Some of tho business literature sent out to prospective customers there is so bad that they cannot or will not read it. It Is probably aa good Spanish as Hashimura Togo's letters are good h'ngllsh. To our South American friends these business letters, circulars circu-lars and catalogues are mildly amusing amus-ing but are not effective trade builders. build-ers. Thcro is Bure to bo a demand In tho United States for persons pro flclent In Spanish. Tho language is of practical value and Is a good nrtl-clo nrtl-clo In tho stock In trade of all who I expect to win their way by means of I tho education thoy possess. It should bo of Interest to both business uion and young peoplo hero to know that tho university extension course Is providing excellent courses in this language In special evening classes. As evidence of South American sentiment, sen-timent, the following dispatch was recently sent out from Buenos Aires'. It Is believed that the United States ought to get a good share of the German business, but tho circulars circu-lars with which American concerns are flooding tho South American markets mar-kets are in atrocious Spanish so bad, Indeed, that their recipient often of-ten cannot undorstand them. American Arms are apparently under un-der tho Impression that importers In' tbls part of tho world demand long credits. Most South American Importers Im-porters settlo within 90 days. Long credits aro asked only by local houses hous-es which deal direct with the consumer. consum-er. 1 |