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Show TIRE NEWS"' W. O. Hutherford of the D. F. Goodrich Itubbcr company, hns been elected president of tho Hotter Letters Let-ters association. The organization Is national In scopo and numbers among its memebers some ot foremost mcr-cnntllo mcr-cnntllo and manufacturing concerns in the coutry. Tho purpose of tho bedy Is to make business correspondence correspond-ence uniformly efficient and to eliminate elim-inate through exchango of Ideas and construuue criticism objectloual aud i unnecessary practices, and to carry on an extensive educational cam palgn establishing good loiter writing writ-ing fundamentals. At a recent convention ot thcr association as-sociation In Chicago the following directors woro choson; Prof. 0. U. Hotcnktss. Now York University; M. F. A. Ollpatrlck, tho Stanley Co.; A. A. Drattou, Edison Co.; II. E Am merman, Ooodyear Tiro Ilubbor Co.; C. R. Weirs, Larkln Co.; Prof. V II. Gardiner, University of Wlscon- sin; F. V. Dlgner, La Salic Unlvor-' slty. II N ltoBely of Uie Norton Co. was reelected secretary and treasurer Mr. Hutherford has been n strong advocate ot better letters and hns continually preached tho doctrlno of better correspondence methods. "I bclloe It Is Just at Important to hae properly written letters go out from an organization to customers custom-ers or piospectlve customem oh It Is to produce tho best goods and have tho best salcsmeu sell them," paid Mr Huthoiford. "There Is a personal person-al element In letters that should havo a challenge to every correspondent correspon-dent to do his bust. "To me a letter Is nothing moie than a conversation except that Its Impression on the customer's mlud is oven far greater and more effective effec-tive for good or bad. A letter should deal conclusively with tho subject of which It Is written. Its composition must show careful thought. "During tho war whon thousands of salesmen were drawn out of busl-noss busl-noss nnd 'into tho utiny nnd navy there woro many manufacture who first realized tho gieat force ot tho well written lettei The wni seived to give this movement gi eater Impetus.' Impe-tus.' Secrctnry ltasoly lun clinige of distributing bound copies of the proceedings pro-ceedings or the association In bo-.comlng bo-.comlng a member of the nsoclntlon nnd obtaining literature applicants ' BBB should write Mr. Unscly in care or tho Norton compan, Worcoster, Mns- BBB BttCllUSOttS. BBBJ , 'j.i-j iH |